What Are the Most Popular Cereal Brands?
Americans are always on-the-go. Some mornings are so hectic that it just does not allow adults and children time to sit down and enjoy a bowl of cereal or hot oatmeal. Portable meal options like breakfast bars, fruit smoothies, or even quick-to-heat breakfast sandwiches are more so prevalent in American breakfasts at home throughout the week for convenience and time purposes to get out the door to school and work more quickly.
Hence, the cereal industry is experiencing a downturn of 1.3% in overall revenue as observed between 2019 to 2024. As of currently in 2024, the American cereal industry is valued at $11.7 billion.
Kellogg’s
Kellogg’s is the top cereal brand within the industry with a revenue of $3,133.4 million with $397.1 million in profit and a 12.7% profit margin. The CEO of Kellogg’s, Gary Pilnick, reports that their trend analysis is showing that cereal still maintains some popularity as a breakfast option, but that about a quarter of the time, cereal is even consumed at different times of the day such as for dinner or a snack.
General Mills
General Mills is the second most profitable cereal company on the market. Customers once flocked to General Mills cereals such as Cheerios, Chex, and Cookie Crisp. Back in December 2023, it was reported that with inflation influencing price increases for the company’s cereals, consumers are choosing to purchase store brands over name brands to save on grocery costs at checkout. The company is foreseeing that they may not return to their normal sales volume until summer 2024 at the possible earliest time.
Despite this downturn, General Mills is making a turnaround with $2,504.2 million in revenue with $465.6 million in profit compared to the prior year. Their profit margin is the highest out of the top three cereal brands right now, which is 18.6%.
Post
Besides being known for popular cereals like Raisin Bran, Pebbles, and Shredded Wheat, Post is also known to be the third most prominent peanut butter manufacturer in the United States. Post produces about 1 billion pounds of breakfast cereal every year. That’s a lot of crunch and munch mixed with some milk!
Post Holdings, Inc. is the third most profitable cereal brand in the industry with $2,259.4 million in revenue for 2024. Unfortunately, they are facing a $228.4 million loss in profit compared to last year’s earnings, which is a 10.1% deduction in their profit margin.
Did you know that Malt-O-Meal is also a brand in the Post company? They have various breakfast cereals and oatmeals for sale at local grocery stores, including the titular big bag of cereal that’s not inside of a box like traditional cereals.
Ah, cereal. There are so many types of it from crunchy and cold healthy cereal like Honey Bunches of Oats, colorful Froot Loops, and warm and grainy Quaker Oats oatmeal that comes in many different flavors.
Kellogg’s, General Mills, and Post are the most popular cereal brands in the market. Kellogg’s stands out as the top brand with a revenue of $3,133.4 million and a profit margin of 12.7%. According to Kellogg’s CEO, cereal remains a popular breakfast option but is also consumed at other times of the day.
General Mills follows closely behind Kellogg’s in terms of profitability. However, the company has faced challenges due to inflation and an increase in store brands’ popularity. They expect sales volume to return to normal only by summer 2024.
Post, known for its cereals like Raisin Bran and Pebbles, is also a significant peanut butter manufacturer in the United States. Despite a loss in profit compared to the previous year, Post still generates a revenue of $2,259.4 million.
The cereal industry as a whole has seen a decline in revenue, as Americans opt for more convenient breakfast options such as breakfast bars or smoothies. However, cereal remains a beloved choice for many, whether it’s enjoyed for breakfast or as a snack during a gaming session.
So, whether you’re a fan of Kellogg’s, General Mills, or Post cereals, or even a mix of all three, let us know in the comments below. Enjoy your breakfast and happy gaming!