Alana Hadid, renowned fashion designer and sister to supermodels Bella and Gigi, has launched Watermelon Pictures, a groundbreaking film production and distribution label. Positioned as a “Palestinian-owned independent film distribution, production, and financing” outfit, Watermelon Pictures is dedicated to showcasing underrepresented voices in the global film industry. With a core focus on cultural representation and social advocacy, the company aims to provide a platform for filmmakers worldwide striving for creative resistance.
The inaugural project under Watermelon Pictures is the documentary “Walled Off,” centered around the Walled Off Hotel in Bethlehem. This Palestinian-managed establishment, financed and designed by British street artist Banksy, stands in defiance against the Israeli West Bank barrier wall.
Directed by American filmmaker Vin Arfuso and co-produced by Alana’s brother Anwar Hadid, the documentary sheds light on the lives of Palestinians and the significance of creative resistance as a form of protest.
Watermelon Pictures’ mission statement reflects its commitment to amplifying marginalized voices and shedding light on overlooked narratives. Alana Hadid, serving as the Creative Director, articulates the company’s vision to provide a safe haven for excluded voices striving for creative resistance. Through film releases like “Walled Off,” Watermelon Pictures seeks to educate and inspire global audiences to stand up against injustice.
Collaborating with notable figures like Pink Floyd’s Roger Waters and Kweku Mandela, grandson of Nelson Mandela, Watermelon Pictures embraces Palestinian culture as a central theme of its brand identity.
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The company’s statement underscores the vibrancy and resilience of Palestinian heritage, symbolized by the iconic fruit that shares its colors with the Palestinian flag. As Watermelon Pictures embarks on its journey to spotlight diverse narratives and foster meaningful dialogue, it represents a significant step towards inclusivity and representation within the global film industry.