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Saturday, December 21, 2024

Senator (retd) Javed Jabbar

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Javed Jabbar is a former Senator and Information Minister of Pakistan. He is an author and has written a number of books on Pakistan. He has worked on a number of films and wrote and produced the award-winning Ramchand Pakistani in 2008. He has been part of the advertising and communications sector for many years.

Building Pakistan’s Brand Power

Former Information Minister shares his ideas on how Pakistan needs to brand itself. This is an essential but oft underrated issue that has been brushed aside by policymakers or even worse has been tackled by dry bureaucrats, who do not understand the import of branding Pakistan.