Motorsport’s potential has grown significantly within the last decade. Motorsports has successfully made its way into many markets through various strategic initiatives replicating major motorsport race at road America. The odds for having motorsport as a global sport looks good, but some destinations are proving to be difficult for Motorsport infiltration.
Pakistan is one of those difficult destinations, but Pakistan is a sports-loving nation, given the incredible popularity of cricket. The problem is no other sport appears to be close to drawing a quarter of cricket’s appeal. Pakistan has love for cricket in an undeniably intense manner, but the country has the potential to be one of the biggest motorsport destinations.
Why is Pakistan considered a prospective motorsport destination?
Currently, Pakistan is one of the top holiday destinations receiving visitors from different parts of the world. Pakistan’s natural landscape is a major attraction contributing to its tourism growth. The government is focusing on growing tourism and actively engaging and encouraging investments in the sector.
Pakistan’s tourism attraction potential qualifies it as a viable spot for motorsport. Most motorsport destinations use motorsport events to attract people to their country. However, Pakistan has an already established tourism appeal that is already winning people from different parts of the world.
The process of developing motorsport in Pakistan will not only include foundational preparations for tourism. A simple upgrade of Pakistan’s existing tourism landscape will adequately cater to the needs of motorsport tourists.
How can Motorsport develop rapidly in Pakistan?
Motorsport currently exists in Pakistan on a small scale, but Pakistan has a healthy crowd of motorsport enthusiasts which is enough to kick start something beautiful. Motorsport in Pakistan is administered by The Motorsport Association of Pakistan (MAP). MAP operates under the control of Pakistan’s National Sporting Authority (ASN) and is affiliated to the global body of motorsport – Fédération Internationale de l’Automobile (FIA).
MAP is heavily involved in promoting motorsports in Pakistan and has successfully pulled off some motorsport events such as the Cholistan Desert Jeep Rally, Kart Racing events, motorsport shows, etc., but all of these are still on the periphery level and MAP knows this.
Motorsport has a lot of untapped potential in Pakistan. Because there are scarce opportunities available in Pakistan. Still, knowledge and experience are desperately needed to create proper structures for motorsport in Pakistan.
Conclusion
Pakistan needs to invest in motorsport, but the government cannot take on this burden alone. What the government of Pakistan can do is to open up her shores to sponsors who are invested in motorsport and can turn around the beautiful natural landscapes into a motorsport haven.