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Tuesday, April 15, 2025

Chinese TikTokers claim luxury brands are made in China amid tariff war

Viral videos reveal alleged Chinese factories producing goods for top fashion brands, questioning authenticity and pricing

TikTokers from China sparked a debate after they shared videos claiming that luxury brands are originally manufactured in China. These videos surfaced after US President Donald Trump warned of imposing heavy tariffs on China, along with other countries.

Several videos have stormed TikTok showing the stuff being manufactured in factories in China. One of the TikTokers claimed that these products are first produced in China, then these are taken to Italy for boxing or a logo that read ‘Made in China’.

Speakers stand in front of rows of Hermes, Chanel and Gucci bags, asking watchers: Why not buy from us directly? The videos have generated millions of views across TikTok, Instagram and X.

Some of these videos are shared the Chinese factories themselves, who are urging the people to directly buy from them instead of buying the same products from high-end products at much higher rate. These factories claim to produce goods for some popular fashion brands like Louis Vitton, and Lululemon.

One of the TikTok videos, having millions of views, claimed that they produce sweat pants for the brand Lululemon for $5-$6 while the brand sells these sweatpants for $100 in United States.

“The material and the craftsmanship are basically the same because they come from the same production line,” she says, standing in front of what appears to be a factory.

Read more: LVMH sales dip as Trump tariffs dent luxury tastes

Another TikToker claimed to be standing in front of the factory floor that produces bags for Louis Vitton, which he says can be sold directly to customers for $50.

These videos have flooded the media since trade tariff has heated up between USA and China. Besides sparking the interest of the users, these videos have triggered online debate regarding the authenticity of the product sold by these popular brands.

However, a report published in The Independent claims that these brands have denied outsourcing their product manufacturing in China.