FIFA has once again embraced Pakistani music, this time to celebrate French footballer Kylian Mbappe. Following last month’s use of Arif Lohar’s 2023 hit “Aa” to mark Lionel Messi’s 37th birthday, FIFA has now featured the viral song “Blockbuster” in a video celebrating Mbappe’s “entry” onto the field.
In a recent TikTok post, FIFA showcased Mbappe’s on-field highlights set to the catchy Punjabi song. The track, composed and written by Pakistani artists Zulfikar Jabbar Khan (Xulfi), Umair Butt, Faris Shafi, and Shamroz Butt, was accompanied by the caption: “Mbappe’s ‘BLOCKBUSTER’ entry”. The vocals for “Blockbuster,” which carries an old folk music vibe, were provided by Faris Shafi, a renowned Pakistani rapper, alongside Umair Butt and the all-female Gharwi Group, which includes Abida, Rooha Rawal, Sajida Bibi, and Saba Hassan.
Global Recognition for ‘Blockbuster’
Released as part of Coke Studio Pakistan’s season 15 in May, the song has become popular among millions of Pakistanis and has received international acclaim. Xulfi expressed his excitement on Instagram upon discovering FIFA’s post: “From Coke Studio Pakistan to FIFA’s global stage – our ‘Blockbuster’ just made an appearance with Mbappe on FIFA’s official TikTok page! This feels surreal. Our voice, our beats transcending boundaries, creating timelines that were once deemed improbable. Congratulations Pakistan. This is wonderful and this is huge.”
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The song’s popularity surged due to its danceable tune and one-take music video. It also trended on Spotify India, where listeners commented on its international success. One Indian listener remarked, “It seems as if I have arrived at the border while scrolling.”
FIFA’s Continued Appreciation of Pakistani Music
This is not the first time FIFA has showcased Pakistani music. Nearly a month ago, FIFA used folk singer Arif Lohar’s “Aa” to wish Lionel Messi on his 37th birthday. The consistent inclusion of Pakistani music in FIFA’s celebratory videos highlights the global appeal and recognition of the country’s musical talent.
Mbappe, one of football’s brightest stars, has had an impressive career marked by numerous accolades and standout performances. FIFA’s tribute, set to the vibrant tunes of “Blockbuster,” underscores the football association’s appreciation for diverse cultural expressions and its commitment to celebrating athletes in unique and meaningful ways.
Future Prospects and Cultural Impact
The success of “Blockbuster” on an international platform like FIFA’s TikTok page is a testament to the power of music in bridging cultural gaps and bringing people together. As Pakistani music continues to gain global recognition, artists like Xulfi, Faris Shafi, and the Gharwi Group are set to inspire future generations with their creativity and talent.
FIFA’s celebration of Kylian Mbappe with the Pakistani hit song “Blockbuster” not only highlights the footballer’s achievements but also showcases the rich cultural tapestry of Pakistan’s music scene. This fusion of sports and music creates a vibrant and engaging narrative that resonates with audiences worldwide, paving the way for more such cross-cultural collaborations in the future.