The decision made by students of the Institute of Business Administration (IBA) Karachi to walk out from the Coca-Cola recruitment drive may initially appear insignificant, but when considered within its broader context, its significance becomes evident.
IBA Karachi students, walking out from Coca-Cola recruitment drive is a Big deal if one puts it in perspective — Its a recruitment drive so I guess students belong to final year, mostly from middle class, being crushed under hyper inflation and feeling the heat of expectations… pic.twitter.com/1pzaevM2py
— Anas Mallick (@AnasMallick) March 30, 2024
Take into account the circumstances: these students are likely nearing the end of their academic journey, confronting the pressures of imminent graduation and the transition into a demanding professional life.
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Many come from middle-class backgrounds, grappling with the challenges of rampant inflation and societal expectations weighing heavily upon them. At every turn, whether it’s from their parents, relatives, peers, or even local vendors, they face the persistent question: “Have you secured a job?”
In such an environment, the appeal of a prestigious brand like Coca-Cola, with its potential to bolster any résumé, cannot be underestimated. Choosing to forego such an opportunity demands not only conviction but also a considerable amount of courage. It’s a decision that recognizes the importance of taking a stand against ongoing issues, such as the conflict in Gaza, even at the risk of potentially missing out on a career-defining opportunity that may not present itself again.
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The actions of these students speak volumes about their values and their readiness to prioritize principles over personal gain. It serves as a reminder that sometimes, the most significant acts of defiance occur when faced with temptation and opportunity. In a world where individual advancement often takes precedence, their decision to uphold their beliefs deserves acknowledgment and admiration.