In Q1 2024, Infinix experienced a remarkable surge in its year-on-year market share, jumping from 1.7% to 3.7%. Additionally, the brand saw an impressive 150.6% increase in global smartphone shipments. Tony Zhao, General Manager at Infinix, expressed excitement over this exceptional performance, crediting the team’s unwavering dedication to delivering high-quality products to young, tech-savvy consumers worldwide at affordable prices.
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Strategic Product Launches: Driving Success
The launch of the highly acclaimed NOTE 40 Series and GT 20 Pro proved instrumental in Infinix’s success. These launches strategically targeted key consumer concerns, especially regarding charging capabilities and gaming performance. As a result, Infinix received widespread positive acclaim, solidifying its position as a top innovator in the global smartphone market.
Strong Regional Performance: Establishing Dominance
In key markets like Africa and Southeast Asia, Infinix’s performance stood out. The brand secured top 5 positions in over 20 countries and achieved impressive year-over-year growth rates. Notably, in Pakistan, Infinix dominated with a remarkable 26.4% market share in Q1 2024, ranking first among all smartphone brands. This significant increase underscores the brand’s dominance in the region.
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In 2023, Infinix earned a place in Kantar and Google’s Top 50 Chinese Global Brand Builders Report. Additionally, Fast Company ranked Infinix sixth in the World’s Most Innovative Companies of 2024 within the Asia-Pacific sector, making it the sole smartphone brand on this esteemed list.
Infinix’s success is rooted in its alignment with the preferences of young individuals. Innovative products and creative marketing strategies have resonated with young people and gaming enthusiasts worldwide.
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Looking ahead, Infinix remains dedicated to delivering innovative and affordable products, employing diverse marketing approaches, and advancing technological capabilities to sustain its global success and reputation.