News Desk |
The JS Bank Digital Banking Team marked another feather in its cap with the ‘Best Digital Innovation Award’ presented at the Pakistan Digi Awards 2018 in Karachi. Held on the 18th of August, 2018, at Marriot Hotel, the Pakistan Digi Awards once again paid tribute to the most innovative and imaginative initiatives in the Digital Industry of Pakistan.
The Digi Awards recognizes stupendous effort in the digital community. They have 36 categories, JS Bank was nominated for the “Best Digital Innovation Award”, and rightfully won the place for it.
This year, JS Bank was honored to be the financial institution selected for its trailblazing mobile application, ‘Apni Cricket League’, a gamified user experience where banking was invisible, feasible yet entertaining. Based on Pakistan Super League – season 3, this Fantasy league celebrated our nation’s passion for Cricket and the frenzy to win prizes; while banking was right there, successfully engaging hundreds of thousands of people across Pakistan.
Read more: JS Bank, leader in corporate social responsibility
What is ‘Apni Cricket league’ about?
JS Bank Ltd. had collaborated with Tacit Solutions in order to launch Pakistan’s first ever fantasy cricket league experience known as “Apni Cricket League”. It brought together the concept of ‘Gamification’ and banking. The idea of ‘Gamification’ is to bring the elements, design, and principles of a game into the non-game environment in order to engage, educate and bond with non- banking customers.
The idea behind the ACL is to make banking transactions convenient and target non-banking customers to open JS wallet accounts and improve their financial literacy. Various boosters and in-app purchases would be made available within the app.