When Sanam Teri Kasam hit theatres in 2016, expectations were modest. A romantic drama featuring relatively unknown leads—Harshvardhan Rane and Mawra Hocane—the film received a lukewarm response and failed to make a significant impact at the box office. Its initial run was underwhelming, and it soon faded into obscurity, becoming just another forgotten Bollywood release.
However, something remarkable has happened over the years. Sanam Teri Kasam has made an unexpected resurgence—not merely as a nostalgic memory but as a surprise box office success, breaking records for a re-released film.
Looking Back: Nine Years Ago
Originally released in February 2016, Sanam Teri Kasam told the love story of Saru (Mawra Hocane), a dutiful eldest daughter burdened by family expectations, and Inder (Harshvardhan Rane), a brooding “bad boy” with a troubled past.
The film followed a familiar romantic trajectory, with Saru enduring mistreatment from her family while finding solace in Inder, who, despite his rough exterior, revealed a deeply compassionate side. Though emotionally engaging for a niche audience, the movie struggled to attract a broader viewership.
Upon its release, it grossed a mere 9 crore—far below expectations for a film with a considerable budget and promising leads. Critics cited its melodramatic tone, predictable storyline, and lack of universal appeal as reasons for its commercial failure. Overshadowed by bigger, better-promoted films, it quickly disappeared from theatres, relegated to cable television reruns and streaming platforms.
Yet, like many overlooked films, Sanam Teri Kasam found a second life on OTT platforms and social media, particularly through Instagram Reels. Over time, it cultivated a passionate, devoted fan base, keeping its memory alive and gradually building a quiet but loyal following.
The Re-Release: A Bold Gamble Pays Off
Fast forward to February 2025, and Sanam Teri Kasam is performing in ways no one could have foreseen. Amid a competitive release window on February 7—featuring rom-com Loveyapa, Himesh Reshammiya’s Badass Ravi Kumar, and re-releases of blockbusters like Interstellar and Padmaavat—this once-forgotten film has not only held its own but emerged as a surprise box office winner.