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Tuesday, November 12, 2024

Meta’s watermelon cupcake controversy 

This incident is part of a larger pattern of discontent among Muslim and Arab employees at Meta and other tech companies.

Meta, the parent company of Facebook, has recently faced significant internal and external backlash due to its controversial decision to ban the sale of watermelon-themed cupcakes at a company event. This incident, which touches on broader issues of censorship and perceived bias, highlights growing tensions within the tech giant, especially among its Muslim and Arab employees.

The Incident

The controversy began in late May when Saima Akhter, a data scientist at Meta’s New York office, proposed selling watermelon-themed cupcakes at a company event. Watermelon, a symbol of Palestinian resistance due to its colors resembling the Palestinian flag, became a contentious topic. Meta management labeled the cupcakes as “disruptive” and suggested offering “traditional Muslim sweets” instead. This decision sparked outrage, leading Akhter to publicly denounce the company’s actions on Instagram.

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Symbolism and Censorship

Watermelon has long been used in Gaza protests and symbolizes Palestinian resistance. Akhter’s plan to use cupcakes in these colors was seen by management as a potential source of workplace disruption. Despite allowing the sale of similarly colored cupcakes that did not closely resemble watermelons, the incident underscored a broader issue of internal censorship at Meta. Akhter criticized the company’s approach, stating it caused more emotional distress than any potential disruption.

Broader Tensions at Meta

This incident is part of a larger pattern of discontent among Muslim and Arab employees at Meta and other tech companies. Many employees feel unsupported and believe their concerns are not adequately addressed. Issues such as translation errors, biased AI-generated content, and the uneven handling of pro-Palestinian content have exacerbated these tensions. In December, Human Rights Watch accused Meta of systemic censorship of Palestinian content, further fueling the debate.

Internal Policies and Their Impact

In response to these tensions, Meta has implemented strict internal policies to limit discussions on controversial topics. Maxine Williams, Meta’s chief diversity officer, emphasized the need to prioritize productive conversations that do not lead to workplace disruptions. However, these policies have been criticized for disproportionately affecting Muslim and Arab employees, who feel their voices are being silenced.

Employee Reactions and Consequences

Akhter was fired two weeks after the cupcake incident, allegedly for copying an internal document detailing grievances of Muslim staff. She is one of at least four pro-Palestinian employees dismissed since October for various policy violations. This has intensified feelings of discrimination and unfair treatment among affected employees.

Read More: Meta lifts blanket ban on the term “shaheed”

The controversy over the watermelon cupcakes is emblematic of the larger struggle within tech companies to balance free expression with maintaining a harmonious workplace. Employees argue that the heavy-handed approach to censorship undermines trust in the company’s ability to moderate content fairly. The crackdown on discussions related to the Gaza conflict has led to frustration and disillusionment among many workers.