New airline South Air is set to launch direct flights to northern areas of Pakistan. The airline will operate two daily flights to Chitral, Gilgit, and Skardu. The flights will initially be operated from Lahore and Islamabad.
South Air will utilize two turboprop aircraft, enhancing connectivity to Pakistan’s picturesque northern landscapes. The inaugural flight will improve connectivity in the region and, hence, boost Pakistan’s tourism sector. South Air is an addition to the
Recent reports have shown encouraging forecasts regarding the growth and expansion of the tourism sector of Pakistan.
Pakistan’s travel and tourism market is expected to generate $4 billion in revenue by 2025, cites Statista Travel and Tourism Pakistan report.
The industry is expected to grow at an annual rate of 6.75% from 2025 to 2029, potentially reaching a market volume of $5.53 billion by the end of the forecast period. This growth in the tourism sector is attributed to the large number of domestic and international tourists visiting the country.
The largest segment of this market is ‘package holidays’ which is expected to reach the volume of $1.92 billion by 2025. The number of users in this segment is predicted to climb to 22.17 million. These tour packages provide travel convenience to visitors with pre-arranged facilities and travel.
The improved law and order situation is also encouraging travellers and foreign visitors to visit Pakistan. Besides, the digital travel content produced by domestic and foreign travel influencers on the stunning landscapes, rich historic heritage, and vibrant culture tempt visitors to flock to Pakistan. The Gilgit Baltistan region is a major tourist site. With its mighty peaks, green meadows, and crystal-clear lakes, Gilgit Baltistan is experiencing an exponential rise in visitors.
Read more: Tourism industry of Pakistan to generate $4 million in 2025
Infrastructural development and enhanced international flight routes are further supporting the growth of Pakistan’s tourism industry.
A number of travel sites including Financial Times, BBC Travel, and CNN Travel included Pakistan in its top travel destinations for 2025.