Meta-owned WhatsApp Business is rolling out a significant design update aimed at enhancing user experience and app customization. The latest feature introduces revamped light and dark theme accent colors for beta testers, marking a departure from the traditional green branding long associated with WhatsApp.
New Era of Customization
The update brings a fresh aesthetic to the WhatsApp Business app by automatically assigning distinct accent colors for its light and dark themes. Specifically, the light theme now features a black accent color, while the dark theme adopts white. These changes replace the previously used light blue accent color, offering a cleaner and more modern interface.
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Although the current update does not permit manual selection of theme colors, it is seen as a step toward greater customization. WhatsApp may consider introducing this option in future updates, providing users with more control over the app’s appearance.
Distinctive Features for Better Differentiation
One of the primary objectives behind the redesign is to differentiate WhatsApp Business from its counterpart, WhatsApp Messenger. While the Messenger app retains its iconic green accent color, WhatsApp Business has transitioned to black and white accents for its themes. This deliberate distinction ensures users can easily identify which app they are using, avoiding potential confusion.
Beyond the accent colors, other elements, such as black and white icons, have been integrated into the app’s settings, chat info screen, and the business banner at the top of the chat list. Despite these updates, the overall design and interface of both apps remain nearly identical, maintaining a sense of familiarity for users.
Subtle Yet Impactful Update
The new themes signify a shift in WhatsApp’s design philosophy, focusing on enhancing functionality through subtle yet impactful visual tweaks. The change also aligns with the broader trend of modernizing app designs to cater to user preferences for minimalistic and visually distinct interfaces.
Beta Testing and Accessibility
This update is currently available to some beta testers through the latest version of WhatsApp beta for iOS (24.23.10.77) via the TestFlight app. More users are expected to gain access in the coming weeks as the feature rolls out gradually.
While the update targets WhatsApp Business users, WhatsApp Messenger remains unchanged, maintaining its classic green accent. The focus on consistency within the individual apps ensures a seamless experience for users, regardless of their preferences.
What’s Next for WhatsApp?
Though the current update does not yet allow users to manually select app colors, this development hints at the possibility of expanded personalization features in the future. For now, the pre-set colors aim to enhance the app’s visual appeal and differentiate between the two WhatsApp platforms.
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This redesign highlighta Meta’s commitment to improving its platforms and offering a user-centric approach. As the rollout continues, user feedback will likely shape the evolution of these customization features, potentially leading to even greater flexibility in how users experience the app.