Qatar distributed musk among hundreds and thousands of spectators that came to watch the opening ceremony of FIFA World Cup 2022 in Al Bayt stadium.
Pictures of the musk gifted to the spectators are making rounds on social media. A vlogger unopened the match gift box in the video. The gift bag has a small blanket as according to the vlogger it is cold inside the stadium. The bag also has a wristband, a shirt, Qatar’s national flag, the world cup logo, and a world cup puppet. Pictures of the gift bag are making rounds on social media. People are appreciating the gesture of distributing the musk to spectators in the stadium.
According to the report, FIFA has earned record-breaking revenue of $7.5 billion with the Qatar World Cup. This is $1bn more than they earned from a previous four-year world cup cycle that ended up with the event in Russia.
Read more: BBC slammed for boycotting Qatar FIFA World Cup 2022 opening ceremony
The extra income has been earned from the commercial deals with the hosts this year. Qatar Energy joined as a top-tier sponsor, and a new third-tier sponsor includes Qatari bank QNB and telecommunications firm Ooredoo. It also signed broadcast deals with Fox in the United States and Qatari broadcaster BeIN Sports in 2011.
Qatar presents fans with souvenirs that included musk and oud, which they’re expensive in price, in our tradition Presenting that express the high value of guests.#FIFAWorldCupOpening #قطر_رفعتوا_الراس pic.twitter.com/u5KagQg7Rz
— عايشة بنت راشـد النعيمي (@alnaimi__a) November 20, 2022
FIFA pays for the host country’s organizing committee, prize money, travel, and accommodation for teams and support staff. It also pays the legacy funds for the development of the infrastructure of football in the country.
FIFA organizes its accounts in four-year cycles around each World Cup. It earned $6.4bn in the previous 2015-2018 cycle. The governing body used that cash to help member bodies in the uncertain period in 2020 when national team football and World Cup qualifying games were almost entirely shut down.