2024 Ford Bronco Sport: The Perfect Vehicle for Outdoor Adventurers
Introduction:
The 2024 Ford Bronco Sport is a versatile and enjoyable small crossover that caters to outdoor adventurers. While it may be more expensive than other subcompact SUVs, its off-road capabilities and large cargo space make it a standout choice. However, those looking for a more refined on-road experience may find the competition more appealing.
The Appeal of the Bronco Sport:
The Bronco Sport is designed with outdoor enthusiasts in mind. Its clever storage solutions, functional roof rails, pop-up liftgate glass, and available tow hitch make it perfect for carrying outdoor adventure gear. Its truck-like driving experience adds to its charm and abundance of character. While it may not excel in terms of on-road refinement compared to its competitors, it offers a unique driving experience that sets it apart.
Niche Appeal:
The Bronco Sport caters to a niche group of customers who aspire to an outdoor adventurer lifestyle. While many may not participate in rigorous outdoor activities regularly, the Bronco Sport still appeals to their desire for adventure and the rugged aesthetic it offers. However, if price is a concern, there are alternatives such as the Subaru Crosstrek, Volkswagen Taos, and off-road versions of the Toyota RAV4 that provide a similar vibe at lower prices or with better value.
Interior & Technology:
The Bronco Sport’s interior design is reminiscent of a truck. Its upright seating position and utilitarian cabin design set it apart from its mechanically related sibling, the Escape. While there are cheaper plastics in the Bronco Sport compared to other subcompact SUVs, Ford makes up for it with color and fabric choices. The numerous storage solutions, including zippered pockets, MOLLE straps, and easy-to-clean flooring, make it ideal for weekend hiking and camping trips. The infotainment system may not be the quickest, but it is easy to use and presents well.
Passenger & Cargo Space:
The Bronco Sport is a subcompact SUV, smaller than the Escape in overall size. While it may not be as spacious as some of its competitors, it can comfortably seat adults in the back. However, rear legroom may be cramped, making it less family-friendly. Its cargo space, on the other hand, is impressive, with 32.5 cubic feet of space behind the raised back seat. This surpasses similarly-sized crossovers and even rivals larger SUVs like the Honda CR-V and Toyota RAV4.
Performance & Fuel Economy:
Most trim levels of the Bronco Sport are powered by a 1.5-liter turbocharged three-cylinder engine that produces 181 horsepower and 190 pound-feet of torque. Fuel economy is rated at 25 mpg city, 29 mpg highway, and 26 mpg combined. While its fuel efficiency may be lower compared to competitors, it offers a peppy and enjoyable driving experience. The range-topping Badlands trim features a more powerful 2.0-liter turbocharged four-cylinder engine with 250 horsepower and 277 pound-feet of torque. It also includes additional off-road features such as a torque-vectoring rear differential. Fuel economy for the Badlands trim falls slightly to 21 mpg city, 26 mpg highway, and 23 mpg combined.
The Driving Experience:
The Bronco Sport offers a charming and different driving experience in a segment that tends to prioritize on-road performance. Its steering provides a hint of playfulness, giving it a small truck feel on the road. While it may not handle corners as well as its on-road-oriented competitors, it excels in off-road situations. The GOAT (Go Over Any Terrain) modes allow the Bronco Sport to adapt to different terrains, providing a unique driving experience both on and off the road. However, it’s important to note that the Bronco Sport is still a crossover and prioritizes comfort and quietness on-road rather than extreme off-road capability.
Price & Trim Levels:
The Bronco Sport is priced higher than other SUVs in its size segment, even after a price drop in April 2024. The core trim levels are Big Bend, Outer Banks, and Badlands, each offering different features and capabilities. Ford trimmed the prices for all but the Badlands trim in April 2024. The new prices, after the destination charge, are $31,390 for the Big Bend (a $1,435 reduction), $33,690 for the Heritage (a $1,335 reduction), $33,990 for the Free Wheeling (a $1,335 reduction), $35,530 for the Outer Banks (a $1,980 reduction), and $39,985 for the Badlands (no change).
Safety Features & Ratings:
The Bronco Sport comes equipped with Ford Co-Pilot360 driver assistance features as standard, including forward automatic emergency braking, blind-spot and rear cross-traffic warning, lane-keeping assist, and auto high beams. An Assist+ package is available for additional driver assistance features. In terms of safety ratings, the Bronco Sport has received excellent scores from both the NHTSA and IIHS. The 2023 model was named a Top Safety Pick+ by the IIHS, and its standard headlights received the highest rating possible.
Conclusion:
The 2024 Ford Bronco Sport is a capable and appealing option for outdoor adventurers. Its off-road capabilities, large cargo space, and unique design set it apart from other subcompact SUVs. While it may be more expensive and less refined on-road compared to its competitors, its niche appeal and rugged charm make it a standout choice for those seeking adventure.
