The 2024 Ford F-150 is facing similar production challenges as the 2024 Ford Ranger Raptor. According to a dealer bulletin obtained by Cars Direct, Ford will be turning off the ability to submit new retail orders for the 2024 F-150 on August 2nd, 2024. This applies to both gas and hybrid models, but the 2024 F-150 Lightning has not been affected. Customers who still want to order an F-150 with their desired colors and options will need to do so before Friday evening at 10 p.m. EST.
However, just like with the Ranger Raptor, there have been delays in delivery times for those who have placed orders. Forum threads such as “Order Tracker Status” on the Ranger6G forum and “Anybody have their 24 built and/or delivered yet?” on the F150Gen14 forum are filled with frustrated customers who have been waiting for their trucks, some even since a year ago. Some customers have even canceled their orders and purchased from dealer inventory instead. It seems that the issue lies in a late production start and a slow ramp-up as Ford worked to address issues before delivering the trucks. In addition, there have been constraints on certain components like the head-up display, the turbocharged 2.7-liter EcoBoost engine, the Tough Bed bedliner, and certain wheel and tire options.
This delay in production and delivery could have financial implications for Ford, considering that the F-150 is still the best-selling vehicle in the U.S. for the first six months. The automaker would want to avoid a similar delay with the 2025 F-150. However, with the current supplier and market situations, it’s undoubtedly a challenging task for Ford’s manufacturing planners to accurately gauge the odds and ensure a smoother production process for future models. CEO Jim Farley stated that by pushing back the start of deliveries, Ford was able to avoid around 12 potential recalls, emphasizing the importance of addressing any issues before releasing the trucks to customers.
In conclusion, while the 2024 Ford F-150 lineup is facing production challenges and has closed its order books, customers still have a limited time to place their orders before they are no longer accepted. Delays in delivery have been a common concern among customers, with some waiting for their trucks for months or even canceling their orders. Ford is likely working diligently to address these issues and ensure a smoother production process for the upcoming 2025 F-150. The company’s goal will be to maintain its position as the best-selling vehicle in the U.S. while avoiding any future delays that could impact its financial standing.
