BMW Unveils Unique Custom Car for Pebble Beach Concours d’Elegance
The prestigious Pebble Beach Concours d’Elegance has officially kicked off, showcasing an array of meticulously curated custom cars. Among the impressive lineup is a one-of-a-kind 2025 BMW M5, aptly named the “2025 BMW M5 Pebble Beach Concours d’Elegance #1/1.” This exclusive vehicle has been specifically configured for the event and boasts several features that cannot be found on any other car.
One of the most eye-catching aspects of this custom M5 is its striking Frozen Orange paint. This unique color, a BMW Individual shade that has recently been discontinued, was applied to the car before it went out of production, ensuring that no other M5 will sport this hue. Additionally, the same orange is beautifully hand-painted on accents throughout the vehicle’s staggered wheels, which also conceal carbon ceramic brakes with gold-painted calipers.
Inside the cabin, the orange theme continues with a Kyalami Orange and Silverstone leather upholstery scheme, a combination not available to regular M5 customers. The exclusivity doesn’t stop there – the headrests feature Pebble Beach Concours logos, which can also be found on the carbon fiber dash trim and custom door sills.
Aside from these unique design elements, BMW has equipped the one-off M5 with a range of option packages. These include highway driving assist, a light-up grille, power window shades, ventilated seats, parking assist, a carbon fiber roof, carbon fiber spoiler, carbon fiber mirror caps, M Drive Professional with Dynamic and Dynamic Plus modes, and a 190 mph speed limiter. To enhance the driving experience even further, buyers of this special car will also receive a BMW Performance Center driving class.
All these exclusive features come at a cost. BMW estimates that the total value of the additional options amounts to $57,000 on top of the base Manufacturer’s Suggested Retail Price (MSRP). However, the unique M5 will not be sold through traditional means. Instead, it will be auctioned by Gooding and Company during the Pebble Beach Car Week, with all proceeds above the MSRP going to the Pebble Beach Company Foundation. This charity organization focuses on literacy and education programs for disadvantaged children in Monterey County.
Gooding estimates that the selling price of this custom BMW M5 will range between $150,000 and $200,000, but there is a possibility it may fetch an even higher price due to its exclusivity and charitable cause. For those lucky enough to win the bid, BMW estimates that delivery of the custom car will take place in October of this year.
In conclusion, the Pebble Beach Concours d’Elegance has once again showcased an exceptional range of custom cars, and the 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 is undoubtedly a standout. With its stunning Frozen Orange paint, bespoke interior accents, and extensive option packages, this unique M5 perfectly embodies the spirit of exclusivity and craftsmanship that defines this prestigious event. Moreover, by auctioning off this special car for a noble cause, BMW demonstrates its commitment to making a positive impact in the community.
