In the vibrant world of dating apps, where swiping left or right has become second nature, a new contender is stepping into the arena with a fresh perspective. Launching in Austin, Texas, After is a female-founded app designed to tackle some of the most frustrating aspects of online dating, particularly ghosting. The founder, Katie Dissanayake, draws from a decade of experience in the dating app industry to create a platform that not only encourages connections but also promotes accountability among users.
What truly sets After apart is its unique approach to unmatched connections. Unlike traditional dating apps, After requires users to specify why they unmatched someone before they can continue swiping. This feature aims to eliminate the abrupt disconnections that often leave people confused and frustrated. Dissanayake believes that by encouraging users to communicate their reasons for disconnecting, the app can help foster a more respectful and understanding dating culture. As she explains, “Our standout feature is anti-ghosting, which I think holds people accountable. On the flip side, it gives people closure.”
Imagine this scenario: you match with someone but conversation fizzles out. After nudges you to respond, and if you choose not to, the match expires. Before you can explore new connections, you must select a reason for letting the match go. This thoughtful process aims to reduce the all-too-common experiences of being left in the dark, a sentiment echoed by many frustrated daters on social media. For instance, one user tweeted, “Ghosting is the worst! It’s nice to see an app that actually cares about feelings.”
Dissanayake’s journey to creating After began during her time at Hud, where she developed a passion for technology and its potential to enhance user experiences. Recognizing a gap in the market for a dating app that prioritizes transparency and communication, she set out to design a platform that addresses the fatigue many users feel with existing apps.
The app doesn’t stop at simply encouraging communication. It also offers a range of features aimed at improving users’ dating experiences. For example, After provides dating guides for users struggling to make connections, suggesting profile tweaks or image changes to enhance their appeal. Additionally, the app features “visitor” and “local” badges, allowing users to discern whether someone is a resident of Austin or just passing through, a detail that can significantly impact the dating experience.
Mental health is another area After is keen to address. Soon, users will have the option to participate in mental health check-ins, promoting self-awareness and well-being. If the app detects excessive use, it will recommend a break, encouraging a healthier relationship with online dating.
After operates on a freemium model, allowing users to access basic features for free while offering paid options for those looking for extra perks. The app’s in-app currency, known as “petals,” can be earned through various activities, adding an engaging layer to the user experience. For those who prefer unlimited chats and likes, a subscription is available for $19.99 per month.
Looking ahead, After has plans to expand beyond Austin. Dissanayake emphasizes the importance of building a strong community first. “Nothing is worse than opening an app and finding only one user in each state,” she says, highlighting her commitment to creating a thriving environment where users can genuinely connect.
As After gears up for its launch, the excitement is palpable. With its innovative features and focus on accountability, it may just be the breath of fresh air that the dating app landscape desperately needs. For those in Austin, After is available on both iOS and Android, ready to redefine the dating experience one swipe at a time.