Activision, a major player in the gaming industry, has made an unexpected move by starting a new game studio called Elsewhere Entertainment. This internal studio, owned by Activision and part of the larger Activision Blizzard and Microsoft Xbox family, is based in Warsaw, Poland and is focused on creating a brand new narrative-based intellectual property.
It’s surprising to see Activision, with its numerous studios working on Call of Duty games, deciding to invest in a new franchise. However, it’s worth noting that this decision is independent of Microsoft’s recent closure of three studios and merger of another. There is no connection between the start of Elsewhere Entertainment and the shutdown of other studios.
Elsewhere Entertainment is described as a premier and standalone studio, dedicated to fostering an environment that encourages bold and diverse ideas. Activision emphasizes the team’s mission to craft a franchise with an enduring legacy that goes beyond just games. The studio consists of a talented group of storytelling experts who have worked on acclaimed titles such as The Last of Us, Uncharted, The Witcher, Cyberpunk, Destiny, Tom Clancy’s The Division, and Far Cry. While the founders of the studio have not been named yet, the team is actively hiring.
As an internal studio, Elsewhere Entertainment has full access to Activision’s resources and tools to support their production and development efforts. The studio is also reaching out to industry professionals worldwide to join their team and contribute to the creation of a state-of-the-art and next-generation gaming experience.
It’s clear that Activision sees the potential for innovation and success in exploring new intellectual properties. By bringing together a team of experienced storytellers and providing them with the necessary resources, Activision is positioning Elsewhere Entertainment to make a significant impact in the gaming industry. Gamers can look forward to a fresh and genre-defining experience from this new studio.