In addition to its AI offerings for creative projects, Adobe’s Journey Optimizer allows brands to incorporate AI assets from Adobe Firefly and Adobe Experience Manager into their libraries, enabling the creation of customized templates quickly. Pricing for AJO is not publicly available, as it varies depending on each customer’s needs.
Adobe has been actively integrating AI into its creative platforms, including the integration of the AI engine Adobe Firefly into its creative suite in September of last year. Since then, the company has released more AI tools to its customers, such as the AI assistant on the Adobe Experience Platform. The latest version of Firefly now includes full capabilities to generate AI images.
However, Adobe faced controversy after an update to its Terms of Service, which led users to believe that the company would surveil them and train its AI models on their content. Adobe clarified that its policy had been in place for years and that it does not access or train on any material stored on users’ local servers.
While adding generative AI to marketing tools is not a new concept, with companies like HubSpot already including AI features in their products, Adobe’s Journey Optimizer B2B provides a comprehensive solution for reaching the right decision-makers and personalizing sales pitches. By leveraging AI, brands can streamline their marketing efforts and improve their customer targeting strategies. With the integration of AI assets and the ability to trigger real-time interactions, Adobe is empowering businesses to create more effective and customized marketing campaigns.