Adobe, the San Jose-based company known for its popular video editing software Premiere Pro, has announced plans to incorporate artificial intelligence (AI) features into its software. The company aims to leverage third-party generative AI tools, including those from OpenAI and other startups, to enhance the capabilities of Premiere Pro.
One of the AI-based features that Adobe plans to introduce is the ability to fill in parts of scenes with AI-generated objects. This can be particularly useful in situations where certain elements need to be added or removed from a video without the need for manual editing. Another feature that Adobe is working on is the removal of distractions from a scene using AI algorithms.
To develop these features, Adobe will be building upon its existing AI model called Firefly, which is already integrated into its Photoshop software for editing still images. By utilizing Firefly as the foundation for these new capabilities, Adobe aims to differentiate itself from competitors like OpenAI and Midjourney by leveraging its own proprietary data.
To address concerns related to copyright infringement, Adobe is offering indemnity to users against any potential claims. This move is aimed at ensuring that users feel confident in utilizing AI tools within Premiere Pro without worrying about legal repercussions.
In addition to incorporating third-party AI tools, Adobe is also developing a way for users to generate and use video within Premiere Pro using external tools. By enabling this functionality, Adobe aims to address concerns raised by Wall Street regarding the potential threat that AI-generated images and videos pose to its core businesses.
While the revenue-sharing model between Adobe and external developers using third-party AI tools has not been finalized, Deepa Subramaniam, Adobe’s vice president of product marketing for creative professional apps, assures users that they will be informed when they are not using “commercially safe” AI models. This transparency ensures that users are aware of the AI technology being utilized in their videos.
Subramaniam also reaffirms Adobe’s commitment to addressing issues of human bias and maintaining an ethical approach to AI development. The company’s dedication to these principles remains unchanged, even as it explores the integration of third-party AI models into its software.
This announcement from Adobe comes at a time when the company’s shares have experienced a decline of around 20% this year. By embracing AI and incorporating third-party tools, Adobe aims to address Wall Street’s concerns and demonstrate its adaptability in an evolving market.
In conclusion, Adobe’s decision to incorporate third-party generative AI tools into Premiere Pro is a significant development for the video editing industry. By leveraging AI capabilities, users will have access to enhanced features that can streamline their editing process and improve the overall quality of their videos. Additionally, Adobe’s commitment to transparency and addressing ethical concerns surrounding AI ensures that users can utilize these tools with confidence.