The 2024 Olympic Games in Paris will showcase the growing role of artificial intelligence (AI) in sports. The International Olympic Committee (IOC) has embraced AI as part of its “Olympic AI Agenda,” aiming to optimize the games, detect talent, and reduce human bias. Intel, an Olympic Partner since 2017, is playing a crucial role as the event’s 5G, Process, and AI platform partner. Sarah Vickers, head of Intel’s Olympic and Paralympic program, believes that AI will have a significant impact on event operations, broadcasting, and the fan experience.
One of the key areas where AI is making a difference is event operations. With the return of fans to the stands and increased operational challenges, AI can help manage the dynamics of the games. Athletes and users now expect information at their fingertips, and AI can deliver on those expectations. Intel is not the only company using AI in the Olympics. Google, Team USA, and NBCUniversal recently announced a partnership that will combine Google’s AI offerings with live NBC coverage and user searches.
The IOC is aware of the potential risks associated with AI and is taking a holistic approach to ensure trust and innovation go hand in hand. They are considering building their own “OlympicGPT” to address these concerns. However, many of the AI advancements that will take place during the games will go unnoticed by the audience. AI is being used to digitize the competition, with Intel’s technology being deployed at scale for the first time in Paris.
AI is also making the games more accessible and inclusive. Intel has launched new wayfinding technology powered by LiDAR devices and OpenVINO technology to provide real-time indoor navigation for people who are blind or have low vision. AI is also being used to support athletes with disabilities and to even out the playing field for Olympic hopefuls through AI-supported scouting.
Advancements in AI are bringing the Olympics into a data-enhanced future. AI can create highly tailored highlight reels based on viewer preferences, revolutionizing the way the games are experienced. Intel’s Deep Learning Boost is enabling the first end-to-end 8K live streaming experience for online audiences, and their volumetric capture technology is changing how athletes appear on screens. Holograms of athletes can be created using AI, allowing them to virtually appear on stage with hosts.
However, the integration of AI in the games raises concerns about security and privacy. The French government plans to use private sector AI technology for surveillance before, during, and after the games, raising questions about the extent of surveillance and potential risks. Intel’s Responsible AI team is working to ensure data privacy and security, collaborating with the Olympic planning committee to address these concerns.
In conclusion, AI is transforming the Olympic Games in various ways, from event operations to broadcasting and accessibility. While there are concerns about security and privacy, the IOC and its partners are taking steps to mitigate these risks. AI is enhancing the Olympic experience for athletes and fans alike, making the games more engaging, inclusive, and data-driven.
