Alfa Romeo is gearing up to make a decision on its fifth model line, with a large SUV being the top contender. The Italian carmaker recently introduced the new Junior crossover as its fourth model, joining the Giulia saloon and the Tonale and Stelvio SUVs. However, Alfa Romeo boss Jean-Philippe Imparato has revealed that the company is considering either an E-segment electric SUV or a C-segment hatchback for its fifth model.
Imparato expressed his belief in the need to go up in size, stating that they have the necessary platform, engines, and software to make a larger SUV. He even mentioned having design sketches that are very promising. If Alfa Romeo were to choose a large SUV, it would likely be built on parent company Stellantis’s STLA Large platform, which offers ultra-fast charging capabilities and can accommodate high-powered motors and large batteries.
The final decision on the fifth model line will be influenced by several factors. One of them is the progress of electrification in North America, as well as the potential of the Asian market. Imparato specifically highlighted the growth of Chinese manufacturers and the market demand for large SUVs in Europe. Ultimately, the decision will depend on whether the E-segment remains profitable and sustainable in terms of volume.
In addition to the regular model lines, Alfa Romeo will continue to offer limited-run specials like the 33 Stradale supercar. When each regular model nears the end of its life cycle, Imparato stated that they will either renew or change the concept based on market and global trends. He expressed his desire to bring back iconic models like the GTV or Alfetta but emphasized that it would depend on market demand.
Imparato also hinted at the possibility of a future C-segment hatchback using the STLA Medium platform, which could potentially pave the way for a Duetto spider. However, he stressed the need to assess the business potential of SUVs in the future before making any decisions. He acknowledged the criticism from Alfisti, loyal Alfa Romeo fans who question the brand’s move into SUVs, but emphasized that Alfa Romeo is a provider of cars and needs to meet market demands.
While there is speculation about the potential for a station wagon variant of the Giulia or an Alfa shooting brake, Imparato questioned the market volume and demand for such models. He emphasized the importance of considering market trends and business viability when making decisions about expanding the model lineup.
In conclusion, Alfa Romeo is actively considering its fifth model line, with a large SUV being the leading contender. The final decision will be made based on factors such as electrification progress, market demand in North America and Asia, and the profitability of the E-segment. The company also plans to continue offering limited-run specials and will assess each regular model’s future based on market trends. While there is interest in bringing back iconic models like the GTV or Alfetta, market demand will ultimately determine their fate.