Apple’s annual list of Apple Design Awards (ADAs) finalists showcases the company’s commitment to celebrating indie apps and startups, rather than focusing solely on bigger tech firms and AI chatbots. This move comes at a time when Apple’s App Store model has faced scrutiny from legislators and regulators. By highlighting small to midsize app makers and venture-backed startups, Apple aims to recognize the best and most technically innovative software available on its platform.
Among the finalists, apps like Copilot Money, SmartGym, Crouton, Procreate Dreams, Gentler Streak, Rooms, and Arc Search stand out. Arc Search, in particular, incorporates AI technology with features that allow users to browse and ask questions by raising their phone to their ear. While AI chatbot ChatGPT gained significant popularity last year, it did not make Apple’s list of finalists. Apple’s focus on indie games is evident with titles like Rytmos, finity, The Wreck, and The Bear.
The non-game apps chosen by Apple also reflect a preference for indie efforts. Examples include Meditate, Sunlitt, Dudel Draw, Bears Gratitude, and Rooms. Interestingly, Rooms received double recognition as a finalist in two categories. The selection of these indie apps showcases Apple’s appreciation for creativity and innovation outside of mainstream developers.
Although larger developers like Neowiz, 505 Games, HoYoverse, and Activision are also present on the list, their inclusion is attributed partly to their use of Apple technologies or optimizations for Apple’s chips. Furthermore, the list features other notable titles such as What the Car?, NYT Games, Hello Kitty Island Adventure, Cityscapes: Sim Builder, How We Feel, Ahead: Emotions Coach, Lost in Play, Wavelength, Little Nightmares, and apps and games built for the Vision Pro.
Apple’s commitment to inclusivity is evident through the “Inclusivity” section of the ADAs. This section recognizes apps that cater to low-vision users (oko), promote diversity (Complete Anatomy 2024), and support neurodivergent users (Tiimo). Additionally, games like Unpacking, Quadline, and Crayola Adventures are highlighted for their contribution to inclusivity.
By emphasizing indie apps and startups, Apple’s list of ADAs finalists showcases its support for innovation and creativity beyond the mainstream. This approach not only provides recognition to deserving developers but also demonstrates Apple’s commitment to fostering a diverse and thriving app ecosystem.