Apple Shifts Focus to Cheaper Version of Vision Headset
Apple is reportedly changing its plans for its upcoming virtual reality headset, the Vision Pro. According to a report from The Information, Apple has decided to scrap the development of a more powerful version of the headset and instead focus solely on a cheaper variant. This decision comes after rumors circulated about Apple’s intention to release two headsets – a next-generation version and a more affordable option to attract a larger user base.
The cheaper version of the Vision headset is expected to be released before the end of 2025, featuring fewer features compared to the original Vision Pro. However, it will still retain the high-resolution displays that made the original Vision Pro popular among users. While specific details about the missing features have not been disclosed, the new headset is said to be at least a third lighter than its predecessor.
One of the major drawbacks of the Vision Pro, which may have contributed to Apple’s decision to prioritize the cheaper version, is its high price. With prices ranging from $1,500 to $2,500, the Vision Pro was out of reach for many potential customers. By offering a more affordable headset, Apple aims to make virtual reality technology more accessible to a wider audience.
In addition to price, the Vision Pro faced other criticisms such as user interface bugs and its heavy weight. Some users found the headset uncomfortable to wear for extended periods, limiting its appeal. Nevertheless, Apple remains committed to improving the Vision Pro and recently unveiled visionOS 2.0, the next version of its software platform for the headset. The company also plans to expand its availability to new markets, including China, Hong Kong, Japan, Singapore, Australia, Canada, France, Germany, and the UK.
Apple’s shift in focus towards a cheaper version of the Vision headset reflects the company’s strategy to broaden its customer base and cater to a wider range of budgets. By addressing concerns such as price and weight, Apple aims to make virtual reality more accessible and appealing to a larger audience. As technology continues to evolve, it will be interesting to see how Apple’s vision for virtual reality unfolds and how it impacts the overall VR market.