Apple Delays AI Features in Europe Due to Regulatory Concerns
Apple has announced that its AI features, including Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing, will not be available to users in the European Union (EU) until 2025. The company cited concerns over the Digital Markets Act (DMA), which it believes could compromise user privacy and data security. Apple’s decision comes as a result of the DMA’s aim to make the tech industry more competitive by regulating the practices of Big Tech companies. The legislation requires companies to adhere to certain rules, including allowing third-party interoperability and not favoring their own products or services.
Apple’s AI features were unveiled at this year’s WWDC, where the company showcased a range of capabilities such as prioritizing notifications, automated audio transcriptions, and a revamped Siri. Throughout the event, Apple emphasized its commitment to privacy and data autonomy. The company plans to run Apple Intelligence on a private cloud computing system and seek user permission before proceeding with ChatGPT actions.
The delay in rolling out AI features is not the only consequence of the DMA for Apple users in the EU. The DMA also affects two other features: iPhone Mirroring and SharePlay Screen Sharing. iPhone Mirroring allows users to control their iPhone screen from their desktop with the macOS Sequoia update, while SharePlay Screen Sharing enables users to take control of a remote device during FaceTime calls. Both features will be withheld in the EU as well.
Apple has been vocal about its opposition to the DMA, arguing that it poses risks to privacy and data security. The company has faced accusations of thwarting competition and has been warned of potential fines for non-compliance with EU laws. In response, Apple stated its commitment to collaborating with the European Commission to find a solution that would allow them to deliver these features without compromising user safety.
The EU, however, remains firm in its stance on fair competition and has stated that gatekeepers like Apple are welcome to offer their services in Europe as long as they comply with the rules. The standoff between Apple and the EU highlights the need to find a resolution that satisfies both parties. In the meantime, European Apple users will have to wait for the rollout of AI features until the regulatory concerns are addressed.
Overall, Apple’s decision to delay AI features in the EU reflects the complex relationship between technology companies and regulatory bodies. It underscores the importance of finding a balance between innovation, user privacy, and fair competition in the tech industry.
