Apple’s integration of OpenAI’s ChatGPT with iOS 18 is reportedly in the works, according to Bloomberg’s Mark Gurman. This partnership, which is expected to be announced at Apple’s developer conference WWDC in June, has been the subject of persistent rumors. While the specific features of ChatGPT on iOS 18 have not been disclosed yet, insiders suggest that Apple could use generative AI to enhance its existing apps and services.
One potential application of generative AI could be the addition of summarization capabilities to Messages and Safari. This would allow users to quickly skim through lengthy conversations or web articles, saving time and improving productivity. Another area that could benefit from generative AI is Spotlight Search on the home screen. With improved AI capabilities, Spotlight Search could provide more accurate and relevant results, making it even easier for users to find what they’re looking for.
But Apple’s plans for AI integration don’t stop there. The New York Times reports that Apple is also planning a major overhaul of Siri, its voice assistant. With a boost from generative AI, Siri could become smarter and more capable in understanding and responding to user queries. This would put Siri on par with other voice assistants in terms of functionality and performance.
Interestingly, OpenAI itself is said to be developing its own voice assistant. It’s unclear at this point whether this voice assistant will be a part of the conversation between OpenAI and Apple, or if it will be positioned as a competitor to Siri. The details surrounding OpenAI’s voice assistant are expected to be revealed during OpenAI’s Monday livestream event.
Adding to the mix, Apple is also reportedly in talks with Google about bringing Gemini’s generative AI features to Apple devices. However, these discussions have not yet resulted in an agreement. Gemini, along with other generative AI announcements, is expected to be a highlight of Google’s developer conference, Google I/O, which will take place shortly after OpenAI’s livestream event.
As all of these developments unfold over the next month, it’s clear that Apple is heavily investing in the integration of generative AI into its products and services. By partnering with OpenAI and potentially exploring collaborations with Google, Apple aims to harness the power of AI to enhance user experiences and stay competitive in the rapidly evolving tech landscape. With ChatGPT, Siri, and potentially Gemini, Apple is positioning itself at the forefront of AI innovation, offering users more intelligent and intuitive features across its ecosystem of devices.
