## Apple’s WWDC 2024: A Focus on Software and Generative AI Research
Apple’s highly anticipated Worldwide Developers Conference (WWDC) is set to begin on June 10, with the keynote presentation scheduled for 10 a.m. ET/7 a.m. PT. This event serves as a platform for Apple to showcase its latest software offerings and highlight the developers who power them. The keynote will cover updates to various operating systems, including iOS, iPadOS, macOS, tvOS, visionOS, and watchOS. To join in on the excitement, viewers can watch the live stream on Apple’s events page or on YouTube, although the latter platform may experience some lag.
In recent years, critics have pointed out that Apple has lagged behind its competitors such as Google, Microsoft, and OpenAI in generative AI research. However, CEO Tim Cook has acknowledged this concern and promised to address it. The WWDC provides the perfect opportunity for Apple to make a statement in this area. With the event taking place at Steve Jobs Theater in Cupertino, expectations are high for significant advancements in generative AI research.
Rumors have been circulating about a potential deal between Apple and GPT-developer OpenAI, which could help Apple catch up with its rivals. These rumors suggest that Apple is determined to level the playing field and solidify its position in the AI landscape. Additionally, speculations are rife regarding AI enhancements coming to iOS 18, further fueling excitement around Apple’s software developments.
While WWDC primarily focuses on software, recent years have seen Apple introduce new hardware as well. This has included updates to its Apple Silicon technology and the launch of the Vision Pro. However, reports indicate that this year may not see any major hardware announcements. Despite pressure following a lukewarm response to Apple’s mixed reality venture and the discontinuation of its electric car project, it appears that Apple will prioritize software advancements at this year’s event.
Although iOS 18 will take center stage, macOS 15 is also set to debut with significant design changes. One notable update will be to the Calculator app, which is considered one of the most useful applications on the iPhone. Furthermore, it is highly likely that many of the AI features introduced in iOS 18 will also find their way into macOS 15, further enhancing the user experience across Apple devices.
For real-time coverage of the event, TechCrunch will be on-site at Apple Park, bringing viewers the latest news and updates as they unfold. Stay tuned for exciting developments in software advancements and generative AI research at Apple’s WWDC 2024.
