Atari is partnering with Coinbase to bring classic games like Asteroids and Breakout to the blockchain. This collaboration is part of the Onchain Summer celebration, where players can compete to earn a spot on the leaderboard and win rewards. The proceeds from game sales will go directly to the creators, addressing the issue of unfair compensation for their work.
Tyler Drewitz, director of Atari Club and Atari X, mentioned that Coinbase has over 100 million users for its wallets and crypto services. This partnership with Coinbase allows Atari to engage with its community in new and exciting ways. It also aligns with Atari’s goal of rewarding people who interact with the Atari brand.
The Onchain Summer collaboration offers players the chance to relive their childhood memories with Atari classics in the new Onchain Arcade. By minting each game and competing on the leaderboards, players can win exciting rewards such as the Atari 2600+, merch, and game codes. Weekly rewards will be rolled out throughout the summer.
Drewitz explained that Atari chose Asteroids and Breakout because they are accessible and fun games that stir competition on the leaderboards. He referred to this approach as “blockchain light,” with a focus on simplicity and low friction. Coinbase’s Base platform plays a crucial role in Atari’s approach, making it easier to play and transact in different types of Web3 games.
The goal is to make blockchain technology more accessible and enjoyable for users. Drewitz hopes that by partnering with Coinbase and participating in Onchain Summer, Atari can help change the perception of Web3 and show people that it is safe and enjoyable. The aim is to make users comfortable with the idea of being on the blockchain and encourage more involvement in the space.
In addition to the gaming experience, players will also benefit from blockchain purchases, such as Easter eggs and exclusive items. Atari is creating a summer camp atmosphere reminiscent of the 1980s Atari computer games, where players were treated to retro experiences.
Overall, this partnership between Atari and Coinbase highlights the potential of blockchain technology in the gaming industry. By leveraging the blockchain, Atari is able to reward creators, provide a more engaging gaming experience, and foster a sense of community among its users. With the increasing acceptance and evolution of blockchain technology, we can expect to see more innovative projects and collaborations in the future.