Atlassian, the software company behind popular tools like Jira and Confluence, has announced its acquisition of Rewatch, an AI-powered meeting notetaker, screen recording tool, and video hub. This acquisition follows Atlassian’s acquisition of Loom, an asynchronous video messaging platform, for $975 million last October. With the integration of Rewatch into Loom, Atlassian aims to enhance its video messaging platform and provide users with improved features for recording and managing meetings.
One of the key reasons behind Atlassian’s excitement about Rewatch is the potential to maximize the value of meeting recordings. Loom already generates transcripts for every video created on its platform and layers AI prompts around them. By integrating Rewatch’s technology, Atlassian believes it can leverage its unified search platform, Rovo AI, to turn meeting notes into actionable items within the context of the overall business. This integration could significantly enhance productivity and collaboration within organizations.
The integration of Rewatch into Loom and Rovo AI is expected to be a straightforward process, as Loom has already migrated its stack to the Atlassian platform. However, the real challenge lies in providing the best user experience. The AI agent in the system needs to understand the context of each meeting and suggest accurate action items. If the system constantly provides incorrect suggestions, users may become frustrated and abandon it. Atlassian recognizes that achieving a seamless user experience will require time and experimentation.
Another feature of Rewatch that Atlassian finds appealing is its calendar integration. Rewatch has made it easy for users to toggle the meeting bot on and off for each meeting, and it includes automation features like sending meeting notes to all attendees. While building this integration posed challenges, Atlassian sees great potential in streamlining the meeting experience for users.
Once the integration is complete, the Loom AI agent will be able to join meetings on platforms like Zoom, Google Meet, and Microsoft Teams. It will generate a full transcript, meeting notes, and action items, which can then be correlated with Confluence pages, Jira issues, and service tickets. This integration aligns with Loom’s mission to empower effective communication through video messages at work.
Loom currently boasts over 31 million registered users, with 360 million videos live on the platform and over a billion views. By expanding its capabilities beyond asynchronous messaging and focusing on the broader ways videos and their transcripts are generated within a business context, Atlassian aims to further enhance its position in the market and provide valuable tools for remote collaboration and productivity.
Overall, Atlassian’s acquisition of Rewatch and its integration into Loom and Rovo AI represents a strategic move to strengthen its video messaging platform and provide users with advanced features for managing meetings and improving collaboration. This acquisition aligns with Atlassian’s mission to empower teams with innovative tools that enhance productivity and communication in the workplace.