Under this exclusive deal, Voodoo has chosen Audiomob as its exclusive audio partner for the top 50% of its ad inventory. The goal is to seamlessly integrate skippable and rewarded audio ads into Voodoo’s popular game titles. This integration will provide an enriched gaming experience that benefits both players and advertisers. Audiomob’s ads have proven to be highly effective, raising over $20 million in funding and achieving a valuation of $100 million.
The partnership between Audiomob and Voodoo represents a new standard in the evolution of in-game advertising. By offering skippable and rewarded audio ads, Voodoo can create a more immersive and enjoyable gaming experience for its 150 million active users, while also providing a valuable opportunity for advertisers to connect with a vast player base.
Audiomob’s journey began in 2020 when the founders recognized the annoyance of traditional mobile ads, particularly auto-playing video ads. They sought to find a better way to monetize games while maintaining a good user experience. They integrated audio ads into hypercasual games, which are known for their short but fun gameplay sessions.
Through A/B testing, Audiomob discovered that using rewarded audio ads resulted in better user retention compared to rewarded video ads. Users stayed in the game longer, leading to increased monetization and lifetime value (LTV). This success led to a growing relationship between Audiomob and publishers like Voodoo, Tap Nation, and Lockwood Publishing.
Audiomob’s approach to audio ads sets it apart from its competitors. By qualifying users and ensuring their device volume is turned up, they can deliver high-quality ads that are more likely to be listened to. The company has patented its volume detection technology on iOS and Android, allowing them to measure user engagement without infringing on privacy.
In addition to mobile games, Audiomob is expanding its reach to non-game apps and podcast audio advertising. The company believes that audio ads can be measured better than traditional radio ads, providing valuable data on volume levels and user engagement. They are working with industry organizations like the Internet Advertising Bureau and Interactive Advertising Bureau to establish audio ads as a standard.
Overall, Audiomob’s partnership with Voodoo and its innovative approach to audio ads are shaping the future of in-game advertising. By prioritizing user experience and providing effective ad solutions, Audiomob is helping the game industry monetize while keeping players engaged.
