Bluesky, the decentralized social media platform, has announced that it will be adding video to its platform. In a recent post, Bluesky hinted at the upcoming video feature in its next major app update. While the company did not provide specific details about the rollout or the exact nature of the video feature, it mentioned that the initial version could include 90-second clips that users can share on their posts.
This video update comes on the heels of Bluesky’s recent announcement of several “anti-toxicity” features. These features include the ability to detach quote posts, hide replies, and filter notifications to receive updates only from people the user follows. By implementing these features, Bluesky aims to create a safer and more positive environment for its users.
Bluesky has been steadily gaining traction in the social media landscape. The platform currently boasts 5.8 million users, offering a viable alternative for those looking to move away from competitors like X (formerly Twitter). Initially launched as an invite-only platform, Bluesky garnered significant interest, with 3 million sign-ups before opening up to the public in February. In comparison, Meta-owned competitor Threads recently announced that it had surpassed 200 million users.
Bluesky’s approach to content moderation has also set it apart from its competitors. The platform has adopted a “stackable approach” that allows users to run their own independent moderation services. This unique feature gives users more control over the content they see and promotes diverse perspectives within the community.
The addition of video to Bluesky’s platform is a significant development that aligns with the evolving preferences of social media users. Video content has become increasingly popular, with platforms like TikTok and Instagram Reels dominating the space. By incorporating video, Bluesky aims to provide its users with a more engaging and dynamic user experience.
The introduction of “anti-toxicity” features further demonstrates Bluesky’s commitment to creating a positive online environment. By allowing users to detach quote posts, hide replies, and customize their notifications, Bluesky empowers its users to curate their social media experience. This focus on user empowerment sets Bluesky apart from other platforms that have faced criticism for their handling of toxic content.
Bluesky’s growth and success in attracting millions of users is a testament to its unique approach and commitment to user-centric features. As social media continues to evolve, platforms that prioritize user safety and engagement are likely to gain popularity. With the addition of video and innovative moderation features, Bluesky is well-positioned to carve out its place in the competitive social media landscape.