BMW Unveils Muscular Makeover and Tech-Filled Refresh for 1 Series Hatchback
BMW has announced a major update for its best-selling model, the 1 Series hatchback, in celebration of its 20th anniversary. The mid-life update, set to arrive in October, aims to further boost the hatchback’s sales trajectory, which saw a 64% increase last year in the UK. The update brings the 1 Series in line with its rivals, the Audi A3 Sportback and Volkswagen Golf, both of which received significant restylings earlier this year.
Ditching Diesel Engines and Manual Gearboxes
One notable change in the updated 1 Series is the elimination of diesel engines and manual gearboxes. BMW now offers the hatch in only three specifications in the UK: the 168bhp 120i Sport, 120i M Sport, and the 300bhp M135i xDrive. All three models exclusively come with a seven-speed automatic gearbox. This move sets the 1 Series apart from its competitors and emphasizes BMW’s commitment to simplicity and efficiency.
Revamped Design and Improved Technology
The most significant change in the revamped 1 Series is its new face, featuring a lowered, slimmed, and more angular design. The tooth-like kidney grilles have been replaced by a more modern and sleeker design, similar to that of the BMW 3 Series. The rear of the car has also undergone some changes, including a new two-part tail-light and a lowered bumper. In terms of dimensions, the car has been lengthened by 42mm to 4361mm.
Inside the cabin, the BMW 1 Series has received a major overhaul. The headline change is the introduction of the BMW’s 20-inch Curved Display, controlled by the latest operating system. This display incorporates both the digital instrument cluster and infotainment system. The number of physical buttons has been drastically reduced, with many comfort controls now integrated into the infotainment touchscreen. The materials inside have been upgraded, and new seats offer improved comfort over longer distances.
Pricing and Availability
With the slimming down of the model lineup and the dropping of the SE entry trim, the pricing for the 1 Series has increased by approximately £2500. Although final figures have yet to be confirmed, it is expected that the 1 Series will start at £31,000 for the 120i Sport and go up to £42,000 for the M135i xDrive.
Conclusion
BMW’s update to the 1 Series hatchback showcases the brand’s commitment to innovation and staying ahead of the competition. By eliminating diesel engines and manual gearboxes, BMW aims to simplify its lineup while meeting stricter emissions regulations. The revamped design, improved technology, and upgraded interior make the 1 Series a more appealing option for consumers. Overall, this update positions BMW’s 1 Series as a strong contender in the hatchback market.
