BMW is reportedly retiring the X4 crossover coupe, according to a presentation on the X3. The rationale behind this decision is that the X2, which has grown in dimensions and popularity among young families, creates pricing and development challenges for the X4. However, when we examine the numbers, it’s difficult to see how this is the case. The X4 is significantly larger in terms of dimensions than the X2, offering more occupant and cargo room. Additionally, there is a notable price gap between the X2 and X4 in both the European and U.S. markets.
In Italy, there is a €19,000 ($20,567) price difference between the base models of the X2 and X4. Similarly, U.S. buyers face a $13,000 gap. Despite this price difference, BMW suggests that the ideal replacement for the X4 is the X3, while those who desire a coupe form factor can choose the X6. However, the X3 is priced higher than the X2 but lower than the X4. It’s worth noting that BMW is expected to raise the price of the new generation X3 with the Neue Klasse platform. Nevertheless, the X3 lacks the coupe form factor that sets the X4 apart.
To understand BMW’s reasoning, we must consider the growing popularity of the redesigned X2, which now bears similarities to the X4 in terms of its form factor. In Europe, the X2 outsells the X4 by a significant margin. Furthermore, the X4 faces tough competition from rivals like the Mercedes-Benz GLC Coupe and Audi Q5 Sportback. In the U.S., however, the X4 sells more units than the X2, although neither achieves high sales volumes compared to Europe.
Looking ahead, it is predicted that the X4 will likely only be produced until the 2025 or 2026 model year before being discontinued. The X4 is manufactured at BMW’s Spartanburg plant for global markets, so it remains to be seen how this decision will play out in the U.S. market.
In conclusion, the retirement of the X4 crossover coupe raises questions about BMW’s decision-making process. While the company cites pricing and development challenges posed by the X2, the numbers and market demand do not fully support this rationale. The popularity of the X2, its comparable form factor to the X4, and competition from other luxury brands have likely influenced BMW’s decision. The future of BMW’s coupe SUV lineup remains uncertain, with the X4 expected to be replaced by an iX4 model in the coming years.