Ads

Discover how Amazon's popular chatbot, Rufus, is set to introduce ads to enhance the shopping experience. This article addresses user concerns, explores the implications, and analyzes the potential benefits for both Amazon and its customers. Learn how the ads in Rufus will work, the benefits they offer, and what we can learn from Microsoft's experience with ads in Copilot. Find out how careful implementation can strike a balance between generating revenue and providing a positive user experience. Explore the natural progression of AI-powered chatbots and the importance of sustainable revenue models.