BeReal, French Social Media Startup, Acquired by Voodoo for $537 Million
Discover the latest news about French social network BeReal's acquisition by Voodoo, a French mobile game and app unicorn, for €500 million (7 million). Despite facing user growth and financial challenges, BeReal's unique focus on authenticity has attracted 40 million active users. With plans to introduce messaging, video features, and non-disruptive ads, Voodoo aims to revive BeReal's success. However, concerns remain about user reactions to ads compromising the platform's authenticity. Will BeReal's differentiated strategy and commitment to authenticity win back users and ensure success? Find out more in this article.
Voodoo Acquires BeReal for €500 Million to Expand Its Social Network and Boost User...
Discover how Voodoo's recent acquisition of BeReal for €500 million is set to reshape the social media landscape. This strategic partnership aims to combine Voodoo's expertise in mobile gaming with BeReal's unique concept of sharing unfiltered moments, creating a platform that prioritizes authenticity and real-life experiences. With Voodoo's support, BeReal is poised to become the go-to social network for users seeking genuine connections and unedited interactions.
Instagram’s “Peek” Feature: Authentic, Unedited Photos That Disappear
Discover Instagram's latest feature, Peek, inspired by BeReal and Snapchat. Peek allows users to share authentic photos that can only be viewed once, combining the concepts of unedited content and ephemeral posts. Learn more about how Peek offers more flexibility and control, positioning Instagram as a competitor to BeReal. Find out how Instagram aims to foster deeper connections through spontaneous and authentic photo-sharing. While the release date and potential changes are unknown, Instagram's determination to stay ahead of the competition is evident.