brands

Discover the impact of mobile game ads vs. social ads with insights from Digital Turbine. This study reveals the untapped potential of advertising in mobile games, as they account for 10.6% of mobile phone usage but only 3.9% of ad spending. With 70% of US consumers playing mobile games and 21% rarely using social media, brands have a unique opportunity to reach their target audience directly within the gaming environment. The report delves into popular game genres and identifies player preferences, interests, and buying personas, along with specific brands that resonate with each genre's audience. Don't miss out on this valuable information to optimize your advertising strategies. Read the full report on Digital Turbine's website.