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Chinese EV firm Xpeng has revealed the latest version of its Porsche Taycan-rivalling P7 sports saloon.

The company, which recently launched the G6 crossover in the UK and will soon sell the X9 MPV here, describes the second-generation P7 as "more than a car - it is Xpeng's answer for the AI [artificial intelligence] era in form and function".

The firm describes itself as an "AI-driven mobility company" and the new flagship Xpeng P7 is touted as a showcase of the various ways AI can redefine luxury cars.

Technical details have yet to be revealed, but the previous P7 was described as "the world's first AI-defined vehicle", with highly advanced, human-aping autonomous driving functions and a 'smart cockpit' with a conversational voice assistant and rapid processing times.

This latest generation is expected to build on those attributes and introduce even more advanced capabilities that will help the P7 stand out in China's increasingly crowded luxury saloon market - where it goes up against the likes of the Avatr 12, Nio ET9 and Luxeed S7.

The first images reveal that the P7's styling has dramatically evolved at the hands of designer Rafik Ferrag and could point to a new visual direction for the 11-year-old Chinese brand.

"With this new generation, we set out to design a pure-electric sports sedan that could amaze at every angle. This car is our dream – refined through countless iterations. In my eyes, the all-new Xpeng P7 is a work of art, shaped with emotion and purpose," Ferrag said.

Xpeng has promised more details on the P7 will follow but has not yet given any indication of whether it will be sold outside of China. But the brand's UK importer, International Motors, has told Autocar it plans to eventually make Xpeng the country's "number-one Chinese premium EV brand", with a line-up comprising five models by 2028.

The G6, X9 and G9 SUV are the first on the roadmap, with another two models due to follow in 2027 - one possibly being the P7.

Volkswagen CEO Thomas Schäfer has cast doubt on the prospect of the brand introducing range-extender (REx) powertrains in Europe, because it is already well served here by more conventional hybrid powertrains.

Volkswagen last month revealed the ID Era concept at the Shanghai motor show as a preview of a large, range-extender electric SUV, aimed at the Chinese market, with a total range of 621 miles. The brand’s sales and marketing chief said at the unveiling that REx technology could provide a “very good intermediate step for many consumers” and the powertrains could even “have relevance in Europe”.

But now Schäfer has told Autocar that REx powertrains make most sense in larger models – like the ID Era SUV – and may not have an obvious role to play in Volkswagen’s European strategy. 

"The technology is not really new. It came up again and spiked in China specifically, but probably also in the US it's applicable - in predominantly larger vehicles,” he said. “It makes sense if you have any kind of CO2 regulation and you need to comply with it, but in the bigger cars.

"The questionable area is in the smaller space. While you have PHEVs, do you really need range-extenders?”

Indeed, Volkswagen now offers almost every car above the Polo in Europe with a plug-in hybrid powertrain - providing as much as 88 miles of electric range in the Golf eHybrid, which could make it unnecessary to introduce another form of electrified powertrain. 

“It's an expensive technology", said Schäfer of a REx set-up, referencing the need to combine a large electric battery with a conventional ICE powertrain, "and from a drivability and cost point of view, it makes no sense to have both range-extenders and plug-in hybrids."

He pointed to the long EV ranges and fast-charging capabilities of Volkswagen's latest PHEVs and said swapping this system out in the Golf, Passat, Tiguan and Tayron "is probably not the way to go". 

"In bigger cars, yes. Scout, for example, in the US will have a range-extender," he said. "But it remains to be seen if this is just a spike or it will actually be a bigger trend."

The ID Era is one of three new Volkswagen concept cars designed for the Chinese market. It was joined at Shanghai by the Passat-sized ID Aura saloon and the ID Evo - a more rakish take on the SUV, but still larger than the Touareg. 

Schäfer said that while these three cars have been conceived primarily for China, Volkswagen could consider selling them globally - but only if there is demonstrable market demand and a viable business case. 

Asked if Volkswagen could bring the Evo or Era SUVs to Europe, he said: "We never said that we're not going to do that. The question is: where do they fit in the portfolio, and where's the market? 

"When you look in Europe, for these kinds of big SUVs, the market is very small, and it's premium-driven. So to invest in this in Europe is difficult. China, yes, US, yes - we have in the past done similar things like the Atlas in the US and Terramont in China, so there's a way you could work on both sides. 

"But for Europe, we have been working on: what is the portfolio? Where is the profit pool that we want to address? And in a time where you work with a tight budget, you have to make decisions: what do you want to address, first, second and third? And that's not something that I would address first in the European context."

"We have a clear line-up now, from the ID 1 all the way up, that we're very happy with - addressing right from the entry all the way to the upper end with the ID Buzz. 

"That doesn't mean that in the long run, once we get through this transformation a bit more, we couldn't get halo cars added to this core portfolio.”

Volkswagen is preparing to expand the GTI performance brand across multiple model lines in the electric era - and CEO Thomas Schäfer says the hot new models will be "mind-blowing" to drive.

The company is preparing to take GTI electric in 2026 with the production version of the ID GTI concept - which will be the hot range-topping variant of the ID 2 supermini.

A potent version of the electric ninth-generation Golf will follow by the end of the decade - and these two cars will "start a whole group of GTI" models due to be rolled out in the coming years across Volkswagen's electric line-up.

Schäfer revealed that work is well under way on development of the first GTI EVs and he pledged that they will remain true to the characteristics of every GTI model that has gone before.

"First of all: can you make an electric Golf exciting? Absolutely," he said. "We have driven a few prototypes that we have built on the new set-up and it is mind-blowing."

Schäfer said the overarching priority of the electric GTI engineering programme is to make these next-gen hot hatchbacks feel obviously different from the standard car. "What about the sound? What about the total feel? The handling and so on can be done," he said.

But it will be a few years before Volkswagen shows a production-ready electric Golf GTI, with today's petrol-powered car due to remain on sale well into the second half of the 2020s.

Schäfer said: "We have time now, as the Golf is running very well into the end of this decade, and at the end of the decade, we'll bring an electric Golf."

He added that his experience of the prototypes suggests the next GTI will be "a monster car".

"I'm very happy with the progress," he said. "It's cool and you can make it exciting. It has to be exciting and it has to be authentic."

Schäfer did not give any indication of when Volkswagen will reveal the final version of the ID 2 GTI, but the standard car is due to be launched in early 2026, which is also the 50th anniversary of the launch of the original Mk1 Golf GTI - opening the possibility of a debut at the firm's annual GTI festival in Wolfsburg next summer.

Meanwhile, Volkswagen plans to mark the occasion with a new special 50th anniversary version of today's Golf GTI at the Nürburgring 24 Hours in June.