Title: Ceartas DMCA Raises $4.5 Million to Combat Piracy and Protect Content Creators
Introduction:
Former tech founder Dan Purcell’s personal experience with his intimate videos being shared online without his consent led him to establish Ceartas DMCA, a startup focused on brand protection and anti-piracy services for content creators. The company has recently secured $4.5 million in a Seed round from European VC Earlybird and Upside VC, backed by YouTube influencer group The Sidemen.
Protecting Content and Eliminating Unauthorized Material:
Ceartas DMCA utilizes an AI-powered platform to de-index content and issue legal notices for pirated material. By scanning digital platforms, including deepfakes, the company significantly reduces problematic content’s visibility on Google by 98%. This innovative approach positions Ceartas as a frontrunner in combating the unauthorized distribution of content.
Expansion Plans and Industry Partnerships:
The Dublin and Berlin-based startup intends to open an office in Los Angeles to cater to the growing demand for its services. Ceartas has already forged partnerships with platforms like OnlyFans and Fanfix, demonstrating its commitment to collaborating with content monetization platforms for creators.
Origin Story and User-Centric Approach:
Dan Purcell’s personal experience motivated him to create a solution that addresses the needs of individual content creators, as existing services mainly catered to large enterprises. Ceartas DMCA’s fully automated AI-powered service allows YouTubers and Instagrammers to safeguard their content effectively. Purcell envisions expanding the service to protect physical goods, such as counterfeit merchandise, as the company moves into enterprise solutions.
Reliable Results and Legal Compliance:
Ceartas DMCA stands out among its competitors due to its high success rate in delisting URLs, as reported by Google’s transparency index. The company’s AI-driven approach ensures accuracy by using optical character recognition, face recognition, and contextual analysis to identify unauthorized content. URLs scoring above 90% are automatically sent legal notices, while those below 90% undergo manual review by copyright specialists, ensuring compliance with the DMCA.
Backing from Prominent Figures in the Industry:
In addition to Earlybird and Upside VC’s investment, Ceartas DMCA has garnered support from notable industry figures. Thomas Hesse, former President of Sony Music, Andrej Henkler (10x Founders), Michele Attisani & Niccolo Maisto (Faceit), and Ryan Morrison (Evolved Talent/Morrison Cooper) have all invested in the company. These individuals bring expertise from various sectors, including gaming, content creation, music, and television.
The Shift Towards AI-Driven De-Listing Methods:
Ceartas DMCA’s success, along with its competitors’ lower scores on Google’s transparency index, suggests that AI-driven approaches are becoming the preferred method for de-listing unauthorized content. This trend aligns with the increasing use and dissemination of unauthorised content facilitated by modern AI large language models (LLM).
Conclusion:
Ceartas DMCA’s recent funding round and strategic partnerships position it as a frontrunner in the brand protection and anti-piracy space. The company’s AI-powered platform offers effective content protection while complying with legal requirements. With an expanding user base and support from industry experts, Ceartas DMCA is well-equipped to address the growing challenges faced by content creators and brands in combating piracy and protecting their intellectual property.