Chery, the Chinese automotive giant, has made its entry into the UK market with the launch of its Omoda brand. The company is starting off by taking pre-reservations for its first two cars and has plans to rapidly expand its dealer network in the UK. The two SUV models being introduced are the Omoda 5, powered by a petrol engine, and its electric counterpart, the Omoda E5.
The Omoda 5 is roughly the same size as the popular Nissan Qashqai and is expected to compete with other models like the MG ZS and Hyundai Kona. It features a 1.6-liter four-cylinder turbo petrol engine with 187bhp. On the other hand, the Omoda E5 is equipped with a 204bhp electric motor and a 61kWh battery, offering an estimated range of 257 miles on the WLTP test cycle.
A test drive of the Omoda E5 earlier this year indicated a real-world range of around 228 miles. Additionally, it has the capability to charge at rates of up to 80kW, allowing the battery to reach 30-80% in just 28 minutes. Upon its arrival in the UK, the Omoda E5 is expected to compete against electric SUVs like the KGM Korando e-Motion and MG ZS EV.
Prices for both Omoda models will be announced soon, with deliveries of the Omoda 5 and E5 expected to commence in August of this year. Although specific pricing details are yet to be revealed, it is speculated that the petrol-powered Omoda 5 will start at around £25,000, while the electric E5 will be slightly more expensive at approximately £33,500.
Both the Omoda 5 and E5 have received a five-star safety rating from Euro NCAP, ensuring that customers can rely on their safety features. Looking ahead, Omoda has plans to introduce several other models in the UK market over the next few years. The mid-sized SUV Omoda 9 is scheduled to be launched later in 2024, followed by the sleek 7 and 3 SUVs in 2025 and 2026, respectively.
Omoda aims to establish a strong presence in the UK by partnering with its sister brand Jaecoo, with both brands selling their cars through a network of joint-branded franchised dealerships. Currently, there are 70 dealerships, but this number is set to increase to 100 by the end of 2024. This expansion will provide customers with more accessibility and options when purchasing an Omoda or Jaecoo vehicle.
In conclusion, Chery’s Omoda brand is making a significant entry into the UK automotive market, offering consumers a choice between petrol and electric SUV models. With its competitive pricing, impressive range, and high safety rating, Omoda aims to attract customers looking for reliable and stylish SUVs. The company’s plans for further expansion and the partnership with Jaecoo emphasize its commitment to establishing a strong presence in the UK for years to come.
