Citroën’s Future Line-up: Focusing on Mainstream Segments and Electric Cars
In a recent interview with Autocar, Citroën CEO Thierry Koskas revealed the brand’s future plans for its lineup. The company has decided to rule out smaller and larger models and instead focus on cars in Europe’s largest mainstream segments. This strategic move is aimed at maximizing profitability and ensuring that Citroën remains competitive in the market.
Koskas emphasized the importance of being in the main segments rather than niche segments, stating that “Citroën needs to be in the B- and C-segments as this is the heart of the brand.” As a result, Citroën’s future range will start with the B-segment C3, followed by the Ami, and end with the C-segment C5 Aircross.
However, there are no plans for a replacement for the C1 due to profitability concerns. Koskas explained that filling the gap for electric cars priced between €10,000 and €20,000 is not an easy task. While there are no immediate plans to address this gap, Citroën is considering how to fill it effectively.
To keep costs down, Citroën will utilize its new value-focused ‘Smart Car’ platform for future models in the B- and C-segments. This platform, introduced in the new C3, is designed to be cheaper and easier to produce by using fewer parts. It can accommodate pure-combustion, hybrid, and pure-electric powertrains.
One key aspect of Citroën’s future lineup is the introduction of “new shapes that do not exist” on their models. Koskas stated that Citroën’s DNA is to suggest new things and take risks to shake up the market. By offering unique and unconventional designs, Citroën aims to differentiate itself from its competitors.
While electric cars are expected to dominate Citroën’s sales by 2030, the brand plans to continue producing internal combustion engine models and hybrids. Koskas stressed that as a popular brand, Citroën wants to offer affordable mobility to all customers. The Smart Car platform allows for flexibility in accommodating different powertrains.
Simplicity and affordability remain core values for Citroën. Koskas emphasized that their models are not “technology Christmas trees” loaded with unnecessary equipment. Citroën wants to keep its cars simple, comfortable, and affordable, appealing to a wide range of customers.
Looking ahead, Citroën envisions having around five or six well-positioned models in its lineup. By focusing on mainstream segments, introducing innovative designs, and embracing electric mobility, Citroën aims to stay relevant and competitive in the European market.
In conclusion, Citroën’s future line-up will prioritize mainstream segments, introduce new shapes and designs, and embrace electric mobility. By doing so, the brand aims to offer affordable and appealing cars while maintaining its unique identity in the automotive market.
