In September 2021, Cloudsmith secured $15 million in Series A funding, marking a significant milestone for a Northern Ireland company. To understand how Cloudsmith achieved this feat, an analysis of its pitch deck was conducted. Although some information was redacted, there were still valuable insights to glean from the presentation.
The pitch deck consisted of 36 slides, including the cover slide, mission, summary, problem/cause, problem/impact, solution-logistics, solution-Cloudsmith, case study, accumulating trust (customer list), product, ecosystem, positioning, customer segmentation, go-to-market, market size, market penetration map, traction, forecast, pricing, partners, organization chart, team, use of funds, raising Series A (ideal investor), closing, appendix interstitial, roadmap, product, target logos, competition, “Why we win,” “What’s your dream?” and competition pricing.
Three standout slides in the pitch deck were the summary slide, the “Now and Next” slide, and the traction slide. The summary slide effectively conveyed Cloudsmith’s operations and achievements in a concise and compelling manner. It provided potential investors with a clear understanding of the company’s value proposition and growth potential.
The “Now and Next” slide artfully combined past accomplishments with future plans. It demonstrated Cloudsmith’s capabilities and value proposition in a way that even non-technical investors could grasp. The slide invited investors to share in the company’s vision for growth and expansion.
The traction slide showcased Cloudsmith’s revenue growth over time. Although specific figures were redacted, the graph indicated a positive trend. The slide also included other metrics such as customer numbers and lifetime value. This slide effectively demonstrated the company’s traction and potential for further growth.
While Cloudsmith’s pitch deck had several strong points, there were areas for improvement. One suggestion was to remove unnecessary slides and combine similar ones to streamline the overall presentation. Additionally, the solution slides could benefit from a more strategic and high-level approach, focusing on the overall problem-solving approach rather than getting lost in details. The team slide could be enhanced by providing more information on the founders’ background and expertise, as well as their LinkedIn profiles. Lastly, the slide detailing the use of funds should be more specific about the amount being raised and how it will be allocated, providing a clear roadmap for investors.
In conclusion, Cloudsmith’s pitch deck offered valuable insights into its operations and growth potential. By refining certain slides and providing more focused information, the company can enhance its pitch and attract more investors.
