Mobil 1, a leading manufacturer of high-performance motor oils, has announced a collaboration with Forza Motorsport to bring an exciting opportunity for gamers and race fans around the world. In this unique partnership, players will have the chance to compete against professional motorsports drivers, including racing legend Tony Stewart and recent Indy NXT winner Jamie Chadwick.
Starting from July 25, 2024, gamers and motorsports enthusiasts will be able to compete against these drivers on the Maple Valley track, a United States-themed, Mobil 1-branded, in-game track. This collaboration is part of Mobil 1’s 50th-anniversary celebration and marks their largest campaign in the video game entertainment space. It showcases the brand’s passion for racing and its commitment to innovation and excellence in motorsports.
The collaboration kicks off with racing icon Tony Stewart, who will have his timed laps on the Maple Valley track for gamers to try and beat. From July 25 to August 7, 2024, players will have the opportunity to race against Stewart’s time. The event will also feature exclusive content on Mobil 1 Racing’s social media channels, showcasing Stewart setting his time to beat while driving a classic 1969 Ford Mustang Boss 302.
But the excitement doesn’t end there. Throughout the remainder of 2024, new celebrity drivers will be featured in the content series, providing ongoing challenges, new prizes, and additional content for audiences to enjoy. Each month, a new legendary driver will take on the Maple Valley track, offering gamers and race fans an immersive experience and the chance to race against their favorite drivers.
Laura Bustard, Mobil 1 global brand manager, expressed her enthusiasm for the collaboration, stating, “This collaboration signifies our continued commitment to innovation and excellence in motorsports while also showcasing our passion for racing beyond a physical racetrack but increasingly in the virtual world.” She added that the partnership allows Mobil 1 to celebrate their legacy and provide an exciting experience for gamers and race fans.
Later this summer, the next Legends vs. Leaderboard Rivals Event series will feature British racing driver Jamie Chadwick. From August 29 through September 11, 2024, gamers will have the opportunity to race against Chadwick, who will be driving a 1967 Corvette. Forza Motorsport, known for its realistic racing experience and a wide range of tracks, offers players the chance to participate in racing events and compete against their favorite drivers.
The Legends vs. Leaderboard Rival Events will run from July 25 to December 11, 2024, with five different events for gamers and race fans to participate in. This collaboration between Mobil 1 and Forza Motorsport brings together the worlds of virtual racing and professional motorsports, providing players with an immersive and thrilling experience. With the chance to compete against legendary drivers and win incredible prizes, this partnership is a dream come true for gamers and race enthusiasts alike. So get ready to rev your engines and experience the thrill of racing against the best in the business!