Hollywood icon David Hasselhoff, also known as “The Hoff,” has joined PlanetPlay’s global alliance to fight climate change. The actor and singer is supporting PlanetPlay’s Make Green Tuesday Moves (MGTM) initiative, which allows players to make a real-world impact in the fight against climate change. To support this cause, participating game studios are launching exclusive “green” items featuring The Hoff within their games. The proceeds from the sale of these items will be invested in certified sustainability projects by PlanetPlay’s eco-donate platform.
This partnership between David Hasselhoff and PlanetPlay is a significant step in raising awareness about climate change and inspiring gamers to take action. By incorporating The Hoff’s content into popular games, the initiative can reach a wide audience of gamers who can contribute to sustainability causes through their gameplay.
Several popular games have already introduced The Hoff’s green DLC as part of July’s MGTM, including Avakin Life, Bowling Club, Car Driving School, Crazy Defence Heroes, and Subway Surfers. These games collectively have millions of daily players and billions of total plays. The estimated monthly active users for these games is around 400 million.
Gamers can get involved in the initiative by continuing to play their favorite games and contributing to sustainability causes through #PassiveActivism. This approach allows gamers to support important environmental projects while enjoying their gaming experience. The Hoff expressed his excitement about the initiative, stating that it is a fantastic example of how the gaming community can unite for a cause as critical as climate change.
The sustainability causes supported by the MGTM initiative include the Hongera Project, which helps families in Kenya improve their living conditions through clean cookstove manufacturing and distribution, and the WAI Wanaka water conservation project in New Zealand. By investing in these projects, gamers can make a tangible difference in communities affected by climate change.
PlanetPlay is a not-for-profit digital platform that enables players worldwide to contribute to climate action through in-game purchases and gameplay with affiliated game studios. The platform also offers green game bundles that provide great value while funding sustainability causes.
In the future, PlanetPlay plans to collaborate with more game makers and entertainment stars for the MGTM initiative. This expansion will further inspire players to join the mission of combatting climate change and keeping global warming below the 1.5-degree threshold.
Rhea Loucas, the CEO of PlanetPlay, expressed her excitement about the Make Green Tuesday Moves initiative and the potential of the gaming community to drive meaningful change. The partnership with David Hasselhoff as the first “Star of the Month” aims to inspire millions of players to take part in the mission of helping the environment. With the integration of sustainability into game experiences, every play session can make a difference.
Overall, this collaboration between David Hasselhoff, PlanetPlay, and game studios showcases the power of gaming to raise awareness and make a positive impact on critical global issues like climate change. By engaging gamers in meaningful ways, the initiative encourages players to become active participants in creating a greener future.