One notable absence from the list of gaming activations is Marvel Rivals, a team-based hero shooter currently in its closed beta test phase by Netease. Despite attending San Diego Comic Con, the game has yet to cross-promote with Deadpool and Wolverine. Similarly, fans speculated that Call of Duty would run a promotional event for the film, but the data mined animations turned out to be related to a WWE crossover.
On the other hand, Fortnite has embraced the opportunity to incorporate Deadpool and Wolverine into its game. Epic Games added new cosmetics for the characters, allowing players to dress up as their favorite heroes. The game’s X account has been teasing the impending takeover, with doodles from Deadpool himself appearing in recent posts. Data miners have also uncovered Deadpool and Wolverine-themed items set to release in Fortnite, further building anticipation for the movie.
Xbox has joined in on the marketing fun by designing custom controllers for Deadpool and Wolverine. These controllers feature cheeky designs, with the first giveaway including a custom Xbox Series X and matching cheeky controllers. Xbox even rented a billboard in Alberta, Canada, to celebrate the launch of the movie, showing their dedication to the promotion.
Turning to games based on Marvel IP, Marvel Snap, a mobile collectible card game, has themed its current competitive season around Deadpool. The season pass includes themed cosmetics and the introduction of Gwenpool as a card. Marvel Snap has also organized a creator tournament where players can compete in Deadpool’s Diner, a new time-limited mode. Marvel Strike Force, a turn-based mobile RPG, has also introduced a Deadpool and Wolverine-themed pool party event, allowing players to earn various cosmetics. Marvel Puzzle Quest, a mobile puzzle game, is hosting a giveaway where players can win movie tickets and in-game rewards.
Overall, the marketing campaign for Deadpool and Wolverine has successfully utilized the popularity of video games to engage with fans. By partnering with various gaming properties, the film has generated excitement and anticipation among both gamers and moviegoers. With the release of the movie just around the corner, fans can look forward to experiencing the world of Deadpool and Wolverine across different gaming platforms.
