Donald Trump’s return to Elon Musk’s social media platform, X, has caused quite a stir among users. With his reelection campaign facing a decline in the polls, Trump is hoping to change the trajectory by utilizing X as a platform to promote his presidential campaign and attack his Democratic opponent, Kamala Harris. In addition to his posts, Trump also announced an upcoming interview with Elon Musk on X’s Spaces platform.
This isn’t the first time Trump has made a comeback on X. After being “permanently” suspended by Twitter in January 2021, Trump’s account was reinstated by Musk, who had acquired the company. Trump’s account made its first post in August 2023, featuring a photo of his indictment mugshot, which he used for his campaign merchandise. However, since then, Trump has been relatively inactive on X, with only a total of eight posts as of now.
It remains unclear whether Trump himself is personally posting, or if his campaign team is utilizing the account. Prior to Trump’s return, a paid X ad appeared on his account, asking users if they were better off now than they were during his presidency. This caused confusion among X users, as the ad did not always appear labeled as such. While the ad had an “ad” label when viewed in a user’s feed, the label disappeared when opening the ad in the post view page. This discrepancy raised concerns about transparency and the labeling of advertisements on the platform.
The highlight of Trump’s return to X is his upcoming interview with Elon Musk on Spaces. This interview is anticipated to attract a significant audience and generate further attention for both Trump and X. It will be interesting to see how this interview unfolds and whether it will have any impact on Trump’s falling poll numbers.
Overall, Trump’s return to X has sparked mixed reactions among users. Some view it as a desperate attempt to reverse his declining popularity, while others are excited to see him back on the platform. With the interview with Elon Musk on the horizon, it remains to be seen how this move will ultimately impact Trump’s campaign and the future of X.