Dragon’s Dogma 2, the highly anticipated RPG developed by Capcom, has achieved impressive sales of 2.5 million units within just two weeks of its launch. This milestone is even more significant when considering that the cumulative sales of the entire Dragon’s Dogma series, including the original game and the Dark Arisen re-release, have now surpassed 10 million units since the franchise’s debut in 2012.
The success of Dragon’s Dogma 2 can be attributed to Capcom’s aggressive pre-launch marketing campaign. The company utilized various global-facing promotional activities to attract both long-time fans and newcomers to the series. One notable tactic was the release of a free application that allowed users to create their player avatars prior to the game’s release. Additionally, Capcom collaborated with celebrities from different countries and Japanese national athletes to create in-game pawns, further generating excitement and anticipation for the game.
It is worth noting that Dragon’s Dogma 2’s launch was not without controversy. Some gamers were disappointed to discover previously undisclosed microtransactions within the game, tarnishing its reputation among certain players. This led to frustration being expressed through negative Steam reviews. Furthermore, players across multiple platforms reported performance issues, highlighting areas for improvement.
However, Capcom has assured fans that they are committed to addressing these concerns. The company has pledged to continue rolling out updates for Dragon’s Dogma 2, ensuring that players’ experiences are continuously enhanced and optimized.
The success of Dragon’s Dogma 2 demonstrates the enduring popularity of the franchise. With its impressive sales figures and the continued support from Capcom, it is clear that the game has struck a chord with gamers worldwide. As the series continues to evolve and expand, fans can eagerly anticipate the next installment, confident in the knowledge that Dragon’s Dogma will continue to captivate audiences and push the boundaries of the RPG genre.