Mercedes-Benz has announced that an electric C-Class sedan will be launched in two years, according to CEO Ola Källenius. This new EV will be part of the brand’s push into the luxury segment and will be based on the new MB.EA platform. Alongside the C-Class, Mercedes will also introduce a new electric GLC SUV. These two models will compete in the “core luxury” segment, which is currently occupied by the CLE and E-Class.
In addition to expanding its electric lineup, Mercedes plans to shrink its range of “entry-level” cars, which currently includes models like the CLA, GLA, and GLB. These vehicles will be moved to the new MMA platform, with the new CLA expected to be the first model released in 2025. Mercedes aims to increase the prices of these entry-level models significantly to improve profitability. At the same time, the brand plans to grow its share of “top-end” luxury cars, such as AMG performance models and the G-Class, by 60%.
Interestingly, Källenius revealed that the MB.EA platform will not replace the EVA2 platform used for the EQS and EQE models. This suggests that the rumored “large” variant of the new platform has been scrapped. Despite its increasing focus on electric vehicles, Mercedes remains committed to offering combustion-engined cars. The brand reported a 25% decrease in EV sales compared to the previous year, while plug-in hybrid sales increased by 27%. Källenius emphasized the importance of flexibility in the transition to electric mobility, stating that Mercedes is well-positioned to navigate the changes until the 2030s.
Mercedes’ move to introduce more electric models reflects the growing trend in the automotive industry towards electrification. With stricter emission regulations and increasing consumer demand for sustainable vehicles, automakers are investing heavily in electric technology. Mercedes is positioning itself to compete in the luxury electric vehicle market, targeting the “core luxury” segment with the new C-Class sedan and GLC SUV. By expanding its electric lineup, Mercedes aims to capture a larger share of the market and meet the evolving needs of consumers.
The decision to shrink the range of entry-level cars and raise their prices significantly is a strategic move by Mercedes to improve profitability. By focusing on higher-priced luxury models, such as the AMG performance lineup and the iconic G-Class SUV, Mercedes can leverage its brand image and increase profits. This strategy aligns with the trend in the luxury market, where consumers are willing to pay a premium for exclusive and high-performance vehicles.
While Mercedes is committed to electric mobility, it also recognizes the ongoing demand for combustion-engined cars. This highlights the importance of offering a diverse range of powertrain options to cater to different customer preferences. By continuing to offer combustion engines alongside electric models, Mercedes can appeal to a broader customer base and ensure a smooth transition to electric mobility.
Overall, Mercedes’ plans for the future demonstrate its commitment to adapting to the changing automotive landscape. By expanding its electric lineup, focusing on higher-priced luxury models, and offering a range of powertrain options, Mercedes is positioning itself for long-term success in the evolving market. With its strong brand reputation and a strategic approach, Mercedes aims to remain a leader in the luxury automotive sector.
