Thece, a company that integrates brands into the gaming experience, has partnered with Gamurs Group, a network of digital publications in esports, gaming, and entertainment. This collaboration introduces ThecePlay+, a media solution that combines Thece’s customizable gaming challenges with Gamurs Group’s audience of gamers.
ThecePlay is a platform that allows brands to host and manage branded challenges in a way that makes the brand the hero-maker. Each challenge includes rules, prizes, and a live leaderboard, celebrating gamer achievements and allowing brands to share in the attention. ThecePlay+ offers brands enhanced visibility, increased engagement, and measurable impact across Gamurs Group’s publications.
This partnership provides unique opportunities for brands to connect authentically with the gaming community through exclusive media placements and interactive challenges. It leverages Gamurs Group’s reach in the gaming and entertainment sectors to create unique experiences that put gaming at the heart of brand campaigns.
Jody Rones, CRO of Gamurs Group, expressed excitement about the partnership, stating that it aligns with their mission to connect with gamers worldwide and provide innovative solutions for brands to engage with their audience. They believe that ThecePlay+ will bring new opportunities for both brands and gamers, enhancing the overall gaming experience.
ThecePlay uses a proprietary adjudication engine, powered by Twin Galaxies through an exclusive partnership, to verify video evidence of challenge attempts with high accuracy. Twin Galaxies is a well-known platform in the competitive gaming world that verifies achievements and maintains a comprehensive database of records and rankings.
Gamurs Group’s extensive network of sites and their 1P data platform, Gamurs Pulse, ensure that brands can reach their exact target audience to engage in the branded challenges. Thece has successfully introduced several brands to gamers through engaging and innovative challenges that blend virtual and real-life experiences.
Overall, this partnership between Thece and Gamurs Group provides exciting opportunities for brands to authentically connect with the gaming community and create lasting connections. It showcases the growing importance of gaming as a platform for brand engagement and emphasizes the potential for unique and innovative experiences within the gaming industry.