Google is stepping up its game in the face of increasing competition from startups like Arc. The tech giant recently announced that it will be introducing five new features to its Chrome browser on mobile devices, all aimed at enhancing the search experience for users.
One of the standout features is Chrome Actions, which allows users to easily perform certain tasks without having to navigate through settings. This feature is now being expanded to local search results, meaning that when users search for a local business, they will have quick access to shortcut buttons like “Call,” “Directions,” and “Reviews.” This feature is currently available on Chrome for Android devices, with an iOS version set to launch later this year.
Google has also made improvements to the Chrome address bar for iPads and Android tablets. The new design ensures that users can open the address bar while still being able to view the webpage they are currently on, taking advantage of the larger screens on tablets for a better browsing experience.
In addition to these updates, Google is introducing new shortcut suggestions based on users’ past searches. For example, if a user frequently searches for “schedules” and often clicks on the City Metro website, that website will now appear higher up in the search suggestions whenever the user searches for “schedules.” This personalized feature aims to make the search experience more tailored to individual browsing habits.
Trending searches, previously only available on Android devices, will now be accessible on the Chrome address bar for iOS users as well. This means that users can stay up-to-date with popular searches happening across Google Search, giving them a glimpse into what topics are currently trending.
Lastly, Google has launched live sports cards on its mobile version of Chrome’s Discover Feed. This feature allows users to receive automatic updates with the latest scores and highlights from their favorite sports teams’ games. Users can customize this feature by selecting the three-dot menu in the Chrome mobile app.
Overall, Google’s latest updates to its Chrome browser on mobile devices are designed to enhance the search experience for users. By introducing features like Chrome Actions, improved address bar design, personalized shortcut suggestions, trending searches, and live sports cards, Google is aiming to provide a more convenient and tailored browsing experience. Whether it’s accessing local businesses, staying up-to-date with popular searches, or following their favorite sports teams, users can expect an improved and more intuitive search experience on Chrome.